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Adsense on a forum

Same users and same ads



5:38 pm on Oct 8, 2006 (gmt 0)

5+ Year Member

I have a forum with a group of users that are quite active but I do not get very many clicks.

I think the problem is that the same ads are shown over and over again to the same users.

Say it was new users every day it would be ok to show the same ads but since its the same users all the time I would like to see a much lager varity in ads. Avtully I would much rather see a big varity of new ads on random subjects rather than the same content specific ads run over and over again for the same users.

Its like the algorithm only takes the content into account and does not takes into account its the same group of people that are exposed.

Any thoughts on the issue?


6:37 pm on Oct 8, 2006 (gmt 0)

10+ Year Member

Use the inline banner mod that places an ad after the first post in each thread.
With most systems, you can have them alternate by adding multiple banners in your admin panel (Adsense, affiliates, etc.)

One way to combat ad blindness is to insert an interactive game in that block that shows from time to time.
That will get your viewer's attention and once they get accustomed to going there to check it out, their eyes become programmed to look often ; )


8:32 am on Oct 9, 2006 (gmt 0)

5+ Year Member

I get nice resuls by adding a 250*250 adsense box after the first posts, the CTR went up with 30% after adding this one instead of a 486*60 adsense box.

Next I am going to check whether changing a few colours changes the ctr as well.


9:14 am on Oct 9, 2006 (gmt 0)

5+ Year Member

Heartlander can you give an example of incerted interactive game code or where I can get it?


9:21 am on Oct 9, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

You do not need the same users clicking on ads all the time, over and over again. Banner blindness is not your problem if you are concerned about your most frequent visitors.

Your problem may be that you have the same users hanging around and not enough NEW users clicking your ads. What you need is to cultivate guests coming in to your site and clicking out on the ads. The solution to that, imo, is to better optimize your site by removing links to member profiles from the home page etcetera and other seo tweaks.

Then you need to get down and edit your post titles like this:

All keyword poor non-descriptive post titles should be rewritten. You'll get more visitors and hopefully more clicks.


10:33 am on Oct 9, 2006 (gmt 0)

10+ Year Member

I only present ads to anymous visitors (who mostly come from se's), not to my forum members. Even if the ads would vary more, I don't think your regulars will pay much attention to the ads. They're aren't actively looking for anything most of the time.


12:13 pm on Oct 9, 2006 (gmt 0)

5+ Year Member

Heres another very irritating thing.

I had a new user a month ago calling himself tomcat (its in another language but I have translated it) and he has been posting alot and the other users are referring to him.

Now 90 pct of the ads on the front page are related to pets. I renamed him yesterday to tomc_at (with his approval ofcourse). It hasent helped yet. But its the same 10-12 pet ads that has been shown all the time. My forum is obviously not pet related at all.

I guess its because theres not very many words on the index page so the algoritm uses the usernames to make ads.

Do you think the algoritm will recognize tomcat in tomc_at?


12:26 pm on Oct 9, 2006 (gmt 0)

5+ Year Member


Ask Google if you're permitted to use the section targeting (with weight=ignore) around every occurrence of the username. (Or around every user name, for that matter.)

Someone on this forum said that it's not permitted to use section targeting on small sections of text, but for a case like this, I can't see how Google can complain. Showing ads for cat food just because a user has the name tomcat is pretty irritating.


12:42 pm on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

would use of negative keywords "-pets" "-cats" etc. be any help?


12:47 pm on Oct 9, 2006 (gmt 0)

5+ Year Member

UserF Thats an interesting feature - havent seen that.

Its a phpbb forum and on the index side you have last post and username right of every subforum listed.

Unfortunately I dont think its possible to use the feature to cancel out unsernames on a phpbb forum....But if someone thinks its possible please let me know...

[edited by: djingo at 12:48 pm (utc) on Oct. 9, 2006]


12:48 pm on Oct 9, 2006 (gmt 0)

5+ Year Member

Pengi - you mean negative keywords in the meta tags? Is that possible?


1:16 pm on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

It's certainly possibly ...
... whether or not it achieves anything is another matter. Can't hurt to try.


2:04 pm on Oct 9, 2006 (gmt 0)

5+ Year Member

Can you link to a place on the net where it is explained that you can have "negative meta tags keywords"?

I dont want to put -pets in my keywords and then get flodded with pets ads because the system thinks I DO want pets ads.


2:47 pm on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I thought I came across the idea on this site.

[webmasterworld.com...] is a possibility.

I have tried it successfully on some of my pages - e.g. keywords -cheap, -diy, etc. it seemed to be effective for me in filtering out the ads I didn't want but leaving those better targeted to my "quality" page. I certainly don't have any ads for cheap or diy items showing now, although I did before I added the negative keywords.


10:29 am on Oct 12, 2006 (gmt 0)

5+ Year Member

Ok, I have done it now and it hasent hurt so far.

By the way - my stats for last month:

[edited by: jatar_k at 6:14 pm (utc) on Oct. 12, 2006]
[edit reason] removed stats [/edit]


1:11 pm on Oct 12, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I'd say that was on the good side of typical for the content network.

BTW did you know you're violating the TOS to disclose detailed data such as this.


3:23 pm on Oct 12, 2006 (gmt 0)

5+ Year Member

Ups - didnt know that. Cant edit right now - system says "message not posted yet" when I try to edit.....

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