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Is link unit or adsense search even worth it?

or should i save that space for other advertisement

         

StuntasticAudi

11:56 pm on Oct 7, 2006 (gmt 0)

10+ Year Member



Is it worth to have link units or search on your page or is it better to put a different ad in that space. Most of my earnings are for adsense for content. I have used link unit but dont see any good results. Search doesnt really pay much either.

Does it work good for you? do you use it or not?

ken_b

12:00 am on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Link units work great for me. Depending on the page they are more or less around 50% of my income.

If I had to choose link units or regular adblocks, link units would be the easy and obvious choice for most of my pages.

But, this is Adsense, and not all features work for everyone.

annej

2:53 am on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You really have to just try them. I've never done well with search so I don't use it.

When I first tried adlinks I was not impressed but since them I've found they work well on some page.

Not only does it depend on your site but things change with adsense over time so you have to try things again now and then.

david_uk

11:55 am on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Personally, search earns me the odd few cents. I use Google as a site search anyway, so earning a couple of cents is a plus.

As regards adlinks, these work pretty well on some pages. Better than some ad blocks. It's worth trying them and see how they work for you.

Tropical Island

1:26 pm on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Search never generated any income for me so I replaced the search boxes with link units.

They work great and provide a nice percentage of total income.

Pengi

2:01 pm on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Search makes about 1.5% of what content and links make for me.
But I consider the Google search worth having on each page for it's own sake - any earnings are a bonus - free money.

wyweb

3:29 pm on Oct 8, 2006 (gmt 0)



Link units? Absolutely.

Search? No way

plasma

4:57 pm on Oct 8, 2006 (gmt 0)

10+ Year Member



Link units? Absolutely.
Search? No way

I double that and add that if we could use more than one Link unit, I'd abandon the regular ads.
Link units work best for me at the end of an article or between two paragraphs. Underneath the navigation they didn't work for me.

BigDave

5:29 pm on Oct 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Link units - Great on one site, okay on most, useless on a couple.

Search - Like someone else said, I have search on my site anyway. Onsite search eats up too much CPU, so I use google sitesearch anyway. $3-$10/day for something that would be there anyway. It isn't big money, but it's free money for me.

Erku

4:52 am on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



"Search makes about 1.5% of what content and links make for me."

Hey guys how many searches a day are you talking about?

How many searches per day does your site generate. If it's a very large number, than few dollars is bad. But if your site gets only 100-200 searches per day, few dollars is fair.

This leads to my second question.

What kind of CTR are you seeing in the search results. Is it better than regular Adsense CTR?

BigDave

5:19 am on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What kind of CTR are you seeing in the search results. Is it better than regular Adsense CTR?

The CTR is WAY better on search.

rollinj

5:22 am on Oct 9, 2006 (gmt 0)

10+ Year Member



Looking at it from an economic standpoint;

No matter what your income using Google Search, it's more profitable to pick up those few searches than to leave "search-happy" users (or anyone trained not to click text ads.. I know I can pick em out and get to the content in two seconds) out in the cold.

Although your text ads and link units may be the most profitable forms of revenue; unless you're receiving a 100% clickthrough rate it would be silly not to supplement them with another.

Never got very far in economics but I know the basics... make any sense!?

david_uk

6:06 am on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Regarding economics, I'd not replace an ad block with the search block. That would be dumb as search generaly seems to not be a big earner.

However, if you do have a site search facility the Google one is worth considering. Partly because visitors are used to using Google and it works well enough in most cases. And partly because you get a slight income as well.

trannack

8:01 am on Oct 9, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Personally I get anything between $200 and $600 a month off of the Search facility - definately not to be sniffed at! I do have a reasonable amount of traffic, so appreciate that this figure may seem somewhat high. However, my theory is, that if they have arrived at my site, and don't find what they are looking for, I may as well earn a few cents from them carrying out a Google Search, as opposed to using the back key to get back to Google.

Secondly it provides a great insite as to what searchers are looking for - how they spell terms, and how the word short expressions. An enormous help in identifying good keywords that otherwise may haev been over-looked.

Re link units - love them. I find them far less obtrusive on the page, and are quite often better targeted than other forms of advertising.

At the end of the day - every site is different, and what works for one, may not work for another. All you can do is try it for yourself - and that means running it for a few weeks - not just one or two days!

subhendu

11:02 am on Oct 9, 2006 (gmt 0)

10+ Year Member



I am getting much lower than average of any ad unit from text links. Every time I think of removing them but before removing I just check previous month income from links & there I stop. Even though it is less ( compared to others ) but something is better than nothing.