What is the Process of Ad Approval?

[bigdealioo]

So when an advertiser submits an ad (I'm talking not about Adwords ad with content network enabled but a geinuine "Content Network only" ad)... what happens next? Google editors look at it and can approve/decline it? How long does that take usually? And then the publisher has a chance to decline it? How long does that take?

Thanks!

[jimbeetle]

Ads run immediately on Google. Editors take a look at them as they get to them, sometimes within a few hours, sometimes a day or two. Publishers don't have a chance to decline ads. If you happen to see one that you don't like for some reason you can then use the competitive ad filter to disallow ads from that domain.

[david_uk]

I've dabbled in adwords slightly, and when I started they checked every ad, but as they get used to you they check less and less. I guess it gets to the point where they never check, and that's wehn advertisers put up the really scummy ones that break the adwords TOS.

As regards publishers choosing ads, Google is really anti that idea. We have a filter of just 200 that we can use, and even then we can only really add ads that we have seen to the filter. It's no point jamming it up with ads you think they might show.

[Pengi]

I have certainly had evidence that performance of bot AdWords and AdSense builds up over serveral weeks.

Yes Ad generally start showing very quickly, but I believe I've seen better paying Ads appear on pages after they have received more impressions.

[bigdealioo]

Well, I was just told by Adwords rep that all "site-targeted" ads have to get reviewed before they start showing which takes anywhere 0-6 days.