AdSense Demotion Experiment

I have replace 95 percent of my ads with YPN

[Edge]

I apparently, after three years (exactly - weird...) have been smart priced or something. Even with this revenue reduction, I still have good revenue from AdSense. So, I'm not complaining - too much. My response; I have replaced 95 percent of my AdSense ads with YPN ads. It has been a week now, and it looks like I might be right back up to my normal revenue. The 5 percent with AdSense should keep my account open.

Anybody else done this already?

[Jafo]

I tried YPN.. Wasn't even close to Adsense. I gave it a couple weeks, and changed back..

[wyweb]

I tried YPN shortly after it first came out. Earnings were phenomenal, absolutely delightful. I was getting roughly 10 times the amount per click as I was with adsense. Targeting was dismal but in spite of this I was still bringing in appx. 3 times what I'd been earning with adsense. I became a YPN cheerleader overnight.

Over the next 3 or 4 months earnings gradually fell. EPC was still better than adsense but the poor targeting pretty well evened it all out. Basically I was making the same amount with YPN as I had been with adsense but needing fewer clicks to do so and that was okay by me.

About 2 months ago my YPN EPC fell low enough that I pulled the plug and went back to adsense. I don't know what happened. I mean I can only guess. I suspect they intentionally gave incredibly high EPC at the very start to lure new publishers in. Then as time progressed they slowly took it back, whittling away at it very gradually and hoping no one would care. Obviously that's just a guess.

I still keep a few pages with YPN, mainly just to monitor it and keep my account active in case they boot people for inactive accounts. I doubt I'll go back though. Their targeting sucks and they don't seem to be in any big hurry to do anything about it.

[alika]

I did that with one of my sites and income from YPN was only 50% that of income received from Adsense. After two months of experimentation, I went back to Adsense. No sense in bearing out the significant opportunity costs of experimenting with YPN.

[ken_b]

I've been running YPN on various sections and/or pages of my site, rotating it, looking for someplace it works well.

So far the best I've found is a section where YPN almost does as well as Adsense in total earnings.

But in most sections it's far less profitable. Still I want to keep it running to keep the account open and to keep monitoring the YPN performance to see if it improves.

[Khensu]

Last spring I ran Adsense split / YPN for 4 months 60/40 and they ran dead even at $3K each, slightly less clicks for YPN but higher value. Then YPN took a dive and I don't know why so I came back to Adsense 98%, just keep one page to keep my account open. I have my Adsense tweaked so well now I deleted all my channels and just watch the big number (took me all summer).

Click Insurance, if G ever banned me I'd just drop in the Y code and stay open. Who knows I have a few new sites rolling out this fall maybe I'll experiment again.

[edited by: Khensu at 3:18 pm (utc) on Oct. 2, 2006]

[trader]

Our YPN has been declining steadily over past few months, in fact, so has Adsense on a percentage basis but not quite as much.

We have noticed on a diverse portfolio YPN seems to pay roughly the same EPC and sometimes better. However, ad targeting is not as good overall.

Adsense does not allow you to select your keyword categories since it's all automatic but YPN does allow ad targeting category selection, but rather ironically YPN keyword targeting does not seem to be as good even if pre-selected. Sometimes the YPN pre-selected ad category does not even work and ads are from an unrelated category, which support indicated was an ongoing problem at times.

[wyweb]

Click Insurance, if G ever banned me I'd just drop in the Y code and stay open

Exactly. It's nice to know they're there. I've been with adsense almost from the beginning and never had any problems but.. well, you never know. If they boot me for something I didn't do I won't be in here crying about it.. I'll be switching pages back to YPN.