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Adsense for directory site!

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11:19 am on Sep 26, 2006 (gmt 0)

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Is it good or bad, if a directory site which is totally meant for links only uses adsense? Please let me know.

Some one told me that G dont like adsense in the pages which is meant for links only. Is it correct?

11:37 am on Sept 26, 2006 (gmt 0)

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Is it good or bad

It's bad.
2:49 pm on Sept 26, 2006 (gmt 0)

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Is it good or bad

It's good for my directory site:-)

I'll explain this in that my directory is definitely unique and relevant, not a DMOZ clone etc.

2:54 pm on Sept 26, 2006 (gmt 0)

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It works for my directory as well (a country directory). And I know Google checked out the site, and certainly had no objections.
5:03 pm on Sept 26, 2006 (gmt 0)

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My niche non-clone directory registered in 2002 and indexed in Google then as a directory does very well.

A similar niche non-clone directory that I began in Aug 2005 and which was almost immediately indexed still to this day languishes in a situation sometimes described as "Google's sandbox."

So, based on just my own experience, AdSense for a directory: yes! A new directory in Google, doubtful.

5:14 pm on Sept 26, 2006 (gmt 0)

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It would make perfect sense if the advertiser(s) wished to target a niche, or even more general directory, and wanted to "be featured" somehow in the directory - assuming that the Adsense ad box was positioned such that it was in plain view.

"Featuring by advertisers paying for inclusion in Adsense that runs on your directory site" makes sense IF it is "offered" (in a sense) as an alternative OR in addition to the featured advertising offered to any paying directory advertisers. IF you accept featured listings you might want to offer their listings a bit of an enhancement (colored background, larger print, etc) IF you are going to have them run up against AdSense ads. You might also remove the Adsense ads from pages featuring paid placement advertisers. It's all a negotiation. ;)

Hopefully the ads are not the only thing in plain view, as is the case with many MFA sites holding themselves out in Adwords as being a "directory".

My favorite version of MFA directory is the ones that feature Adsense - and Only Adsense - centered and above the fold. You gotta scroll down a few inches to see anything else.

Running Adsense in a directory depends on the balancing of interests: The interest of the user (finding relevant websites), the advertiser's interests (filtered, focused traffic tha converts) and directory operator's interests (which can include many things, including building a reputation as a useful resource, OR simply making $$$ based upon 1-time hits created via Adwords visits to "the directory" cough . . cough . . gag ..)

IF your directory is based upon a free listing model then, in order to pay the bills, some advertising is essential and, in that case, Adsense can make perfect sense, cents, sents, . . . :)

[edited by: Webwork at 5:23 pm (utc) on Sep. 26, 2006]

9:08 pm on Sept 26, 2006 (gmt 0)

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Adsense has worked quite well from the beginning on the directory which I operate.

The keywords in my niche are certainly not the most lucrative ones, and I was well aware of this going in. The number and quality of advertisers in the niche also leaves a lot to be desired. In addition, the rather generic nature of the ads on my site have probably tended to result in rather low conversions. Consequently, I suspect I have been smart priced from time to time. Results, however, seem to tend to improve again after awhile. At any rate, the high traffic volume on the site has tended to compensate for these problems.

There are other problems with running directories on the internet - problems that are definitely increasing over time - but I will not get into those on this thread as they have nothing to do with Adsense.

1:09 am on Sept 27, 2006 (gmt 0)

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I too can vouch for using AdSense on two niche, non-DMOZ clone directories. I wrote to Google about other questions I had pertaining to the sites and in each of the replies I received they mentioned that my sites were in compliance with AdSense policies. When in doubt, always check with G. I was quite please with the prompt and positive response from them :)
3:01 am on Sept 27, 2006 (gmt 0)

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My favorite version of MFA directory is the ones that feature Adsense - and Only Adsense - centered and above the fold. You gotta scroll down a few inches to see anything else.

Yes, that's annoying but it can more than double the earnings...

You're probably one of those people who steals TV programs by going into the kitchen during commercials. :)

5:53 am on Sept 27, 2006 (gmt 0)

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I block directories that I've seen advertising on my site - period. Every single one is MFA.

Having said that, there are useful directories around (none of them advertising using adwords coincidentally), and directory pages can do quite well. The online resources page of my site has always been a steady earner.