Forum Moderators: martinibuster
Here's an example of my problem:
My site is about Car Widgets.
Adsense keeps giving me ads about Wedding Widgets.
Every keyword on my site related to Car Widgets, but Adsense just keeps delivering Wedding Widget ads. It looked at the word "widget," but picked the wrong type of widget as definitive of my content.
Ack! Help!
This has been about going on for about three months for me...I'm positive it's massively reducing my click-thrus.
:(
I think we're out of luck until or unless Google allows "hints" (in the form of positive or negative keywords) for specific pages.
What do ads for Wyoming and Monterey, California have to do with pages about Amsterdam?
That's easy: both the ads and the pages are about "hotel reservation in X".
They differ in only one word: X; while they match on three words: "hotel reservation in".
Algorithms can count, but they cannot make very accurate hotel reservations yet :-)
That's easy: both the ads and the pages are about "hotel reservation in X".
Nope. The Monterey ad is for a visitors' guide, and the Wyoming ad is for Away.com. My page is about Amsterdam photos and Webcams.
This is a perfect example of a chronic, revenue-wasting mismatch that could be prevented with "hints."
I Think the only way you can change this situation is to «trick» Google.
I'm not 100% sure, but i think that the page Title is one of the most important ponderations on your adsense ads.
So why not include target words on all your web title?
Like:
Car
Motor
etc
If I was You, IŽd make this changes and wait up to 48h to see if the ads have change?
The subject isn't cars, but that's essentially what I've done.
[Most things] on the site re related to car widgets, but it's giving me wedding widgets.
My page titles are based on news items, so I can't really force it to say "car motor engine widgets," but since "wedding" isn't mentioned anywhere, it really shouldn't be guessing in that direction. :(
Some pages get it right, but for my homepage, it gets it wrong.
I guess the final answer -- if Google can't do anything -- is to keep trying to manipulate the content to trigger the behavior that I want, but that's a tough road.
Even if most of the titles are the news titles, you can add more text upon that... well this is just an ideia...
My site is about Car Widgets.
Is that what's in your meta tags? I changed mine, recently, and my ads changed.
I thought Google just cared about on page text
are you stating they looked at your meta tags for direction?
I thought Google just cared about on page textare you stating they looked at your meta tags for direction?
Well, before the change, I was getting generic ads based on my site's topic (let's say my site is an entertainment site and I was getting ads for "funny widgets" and "humorous widgets"). After I changed my meta tags (to remove the word "funny" and "humor" so much) I started gettng ads that were more closely aligned with what is on the page. BUT it could be that the reason I'm getting totally different ads is because of what I've added to the page that might have a higher bid price than the generic "funny widgets" ads.
My *theory* is that if nothing on the page corresponds to an Adsense advertiser's ads, they use the generic theme of the site as indicated by your meta tags.
I'll test it out and see what happens and let you know.
AdSense running on my English site is way better targetted at page level than Adsense on my (unrelated) non English site. The ads on the latter are targeted to the site but not to the page. It's not lack of ads. What should be on page x shows up on page a and what fits b shows up on y.
I can understand why some types of mistargeting would occur (e.g., ads for ATM equipment and supplies on a page about using ATMs), but having ads for Wyoming and Monterey, California travel on a page about Amsterdam seems to be an example of "broad matching" that's a little too broad!
I have removed the link, but that did nothing. And the funny thing is, this site ranks really high for the correct subject, so I'm not sure why Google would be confused.
