Forum Moderators: martinibuster
Seems to me that Google and the people with ad money to spend have seen the true value of the small web sites.
Mike
I got hit with smart pricing couple months ago. If i didnt i would be making $300-400 a day. Now its half of that.
I read about smartpricing but how to know you are beeing hit, anything other than lower revenues?
I feel your pain. Same thing happened to me, same s*** different numbers.
Ann
It is not in Google's interest to care about the little web sites when they can take 100% of the money that gets generated by ads on their own site. So they are using the little web sites as a "loss leader" ... a way to get people with ad money into the system, but their real profit is when those people pay to have their ads on Google Search Results and their Partners. Not the little web sites.
People are now having to pay 50 cents to get ads on Google Search Results when they were paying 5 cents for both the Search Results and the small web sites. I wonder who is getting that money now? The little web sites?
Why would you pay 50 cents to run ads on some small web site when you can pay that same 50 cents to run your ad on Google. If you have to pay 50 cents to run your ad on their system, there is really no reason to run your ad on the small web sites. Plus Google does nothing to stop Click Fraud, Scraper Sites, Spam Sites, so why buy into such a system with your ad money?
The small sites are the poor step child in this system. Getting the left overs ... if there are any.
AdSense ROI doesn't add up...
Sure is alot of complaining in the adwords forum about rising costs and qs. Recently, some are commenting on how thier ads are slowing on the content networks side.
I don't see it as being Google's "fault" that some advertisers' sites have been judged to have a low quality score which caused their bid prices to rise because Google would rather provide ads that point to higher-quality sites. While to some it may seem that they are stepping some people's toes, one of Google's key objectives is to provide a good experience to their users.
My site's AdSense earnings are increasing every month.
If you developed more organic traffic to your site, your earnings should also be increasing.
[edited by: Car_Guy at 10:15 pm (utc) on Sep. 20, 2006]
[smh.com.au...]
Combine the possible downturn in the news about Ford buying out their employees and Chrysler talking about temporarily shutting down some plants soon and it could be a long tight winter for advertisers.
[edited by: WallyWorld at 12:47 am (utc) on Sep. 21, 2006]
My bottom line is that I no longer work to increase anything from AdSense. I put all my efforts into my other revenue streams.AdSense ROI doesn't add up...
I second that...
Sept., for example, is on track to outdo September last year by a good 20%. This is almost entirely due to increased EPC! Traffic is up slightly, but CTR is way down (by more than a third) so if EPC hadn't gone up so much I'd be doing worse this year.
Maybe some sectors are not having the same problem.
I have a small site with around 1,000 unique visitors a day, joined GA on Aug 2003.
Here is a brief information for my monthly revenue from GA:
NOTE: $ figures are example, as of August '06 period ending
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Year 2003 monthly earning $ 1.00 (Joined Aug 2003)
Year 2004 monthly earning $ 1.34 (Monthly up 34% from 2003)
Year 2005 monthly earning $ 2.17 (Monthly Up 62% from 2004)
Year 2006 monthly earning $ 6.53 (Monthly Up 201% from 2005)
------------------------------------------------------------
From 2003 monthly earning, it's already up 6.53 folds.
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From my personal experience, GA still give me a good ROI, maybe it's because my site is still small and has not reach it's peak hits.
I believe some major parts is because I did some optimization as suggested by members of this forum.
Just for sharing experiences from my account.
If you developed more organic traffic to your site, your earnings should also be increasing.
Not necessarily so. I've done some work recently on my site that has got me promoted from 5 to 3 (sometimes 2) on Google.com. The traffic to the site has increased and you would have thought that there would be an increase in earnings due to clicks from increased genuine organic traffic. That's not happened.
Althought the traffic has incerased, Google has simply cut back the EPC again and again. On good days I would do OK, but in the days that followed the one good day, epc would slide dramatically. No changes to the site, same ads showing. Google just want a bigger cut all the time.
However, the epc and ad quality declined to such a point that I have since removed the ads.
******
Unfortunately, that is not always the case. You probably still a lucky one, perhaps you would understand what does it means and happening some months later .... :P
[edited by: GoldenHammer at 11:33 am (utc) on Sep. 21, 2006]
Revenue is stable, but the average eCPM has reduced.
Has G actually stated that its strategy is to drive advertisers to search as opposed to content-based sites?
[edited by: Wonderstuff at 12:18 pm (utc) on Sep. 21, 2006]
Now, I still love and respect gg, however this is an anti-capitalistic business relationship, how am I to remain motivated? Certainly, if one’s partner chooses to bust their buns and market your product legitimately resulting in better performance, they should be rewarded.
AdSenseAdvisor?
[edited by: Edge at 1:53 pm (utc) on Sep. 21, 2006]
Revenue is stable, but the average eCPM has reduced.Has G actually stated that its strategy is to drive advertisers to search as opposed to content-based sites?
I have five small sites (by which I mean eight pages or less with 300 visits or less per day) that have been consistently getting between 30 and 70 cents per click for the last four weeks. I don't really know why, and I don't expect it will last. My more heavily trafficked sites are closer to the ten to twenty cents per click range, and that includes a lot of one and three centers.
The story is evidently different for different people. My traffic this September is approximately double what it was last September and my eCPM is up 16%.
As a result my AdSense earnings this September are just over double what they were in September 2005.
We are seeing changes in both directions here. As I understand it, some of the reasons why we can't draw firm conclusions in all this include the wide variety of publishers' site topics, publishers' site quality, publishers' site traffic patterns, publishers' keyword search results, geographic perceived value on the part of AdWords bidders, advertisers' site quality, and advertisers' changing AdWords bids.
August 2003
August 2004 = 359% increase
August 2005 = 47% increase
August 2006 = 32% increase
Growth is slowing down, but still pretty good growth numbers. I just don't want to make the same mistake I did that led to my being hit by Jagger and seeing Adsense income drop by 80% in September of last year. Keeping everything extra extra clean
Not necessarily so. I've done some work recently on my site that has got me promoted from 5 to 3 (sometimes 2) on Google.com. The traffic to the site has increased and you would have thought that there would be an increase in earnings due to clicks from increased genuine organic traffic. That's not happened.Althought the traffic has incerased, Google has simply cut back the EPC again and again. On good days I would do OK, but in the days that followed the one good day, epc would slide dramatically. No changes to the site, same ads showing. Google just want a bigger cut all the time.
actually, when I was #103 in my category of 74 million pages, I thought how wonderful it would be if I were in the top ten. That was 2 months ago. Now I'm #7 and wondering... "heck... increase in traffic but earnings not proportional to traffic"...?
Seems like the more traffic you get the more clicks get reported and the less PPC.
Or, the same traffic=same clicks=less money. No matter how you twist it, the bottom line is always less money than the same configuration of clicks to traffic.
Sure is a mystery.
Ann
Sure is a mystery.
it's gooooooogle I tell you, goooooooogle!
Ann
