Just need a little more $

Ad a CPM image banner?

[Khensu]

Hey Guys,

I have a 10 year old site with one million page views per month. Topic is general business orientated ad-ins software free giveaway. Previously it was a $50 product, so the visitors are elated that they saved $50 and want to spend it elsewhere. Needless to say I have good conversions and a 2 minute download time per page which spawns a 6% CTR. There is not a lot of copy just a few lines of text: headline, thumbnail preview link & download link.

I have a 728x90 space at the top of 24 pages to give. Presently there is a large blended rectangle at the center of the page that is doing great. I really don't want to disturb my present numbers or eCPM which is almost perfect. Just trying to squeze another $1K (.01 per view)out of it what do I do?

1) Put an Adsense adblock at the top and spec image only
(that would be the easiest path but would that mess up my present eCPM)

2) Apply to a new CPM vendor (I belong to Valueclick but dont like their inventory)

3) Look for a site sponsor to take all the page views for a flat rate

Ideas? Recommendations?

[julinho]

Have you tried Adlinks?
A horizontal set of links at the bottom, maybe?
The return I had from Adlinks was better than I expected.

[Khensu]

I started off with them but found it too hard to control the topics.

There would always be two good ones, one semi and one out to lunch. Besides they cost 1 pageview to look at and 2 pageviews with a click. That tends to drive your eCPM down, right?

I think the lack of supportive general copy was against me in that situation.

Also they are a larger door for MFAs to use. I try to keep my average click over 20 cents and found a lot of cheap clicks coming through them that dropped my eCPM.

[edited by: Khensu at 11:39 am (utc) on Sep. 19, 2006]

[trannack]

I think if I was ou I would try for a flat sponsor - sounds like a perfect site for it, and would possibly compliment your site - thats a lot of visitors - you might even get over $1K - who knows?

[Khensu]

Thanks

That is the most difficult but best route,it would look the most professional and offer someone great branding. I have appoached a few people but usually they are too big or too small. I only serve the most pervasive software suite on the face of the earth, youd think it would be easy!

Applied to Tribal Fusion maybe they have something compatible.

[Khensu]

Any other outfits that have CPM "business audience" offerings?

[DamonHD]

Hi,

I use TribalFusion and Casale Media.

Both seem reasonable.

Rgds

Damon

[Khensu]

Thanks Damon

I'll apply for Casale also.

[Khensu]

Any opinions on adding the extra image only adblock?

eCPM killer or worth a try?