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Adsense earnings vs blog audience

What to do if site visitors addopted to AdSense?

2:06 pm on Sep 13, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 20, 2003
votes: 0

Here is a situation. I own a blog for 3 months. When I have started a blog I had followin stats for 2 months:

Impressions 23,973
Clicks 329
CTR 1.37%
ECPM $3.02
Earnings $72.42

After that period I noticed significant drop down in my earnings (during last month)

Impressions 22,551
Clicks 150
CTR 0.67%
ECPM $0.85
Earnings $19.16

I tried to change ad formats, placement, colors but nothing helps. So what you can suggest to do in this situation. Here is my point of view:

The main reason I see is that blog readers just have adopted to adsense and don't click on ads because now they know that this is advertising links and now they concetrate mostly on blog content. Now I am placing adsense in content section but they still don't click on it while adsense banners are related to published content.

Another possible reason is that Google don't identify clicks from the same I.P. during one month for example. I have 85% of return visitors and this may count as I think too. What is your experience? have you seen any signs of this theory on your blog or site?

I know that I need fresh traffic but currently I want to understand what is the possible reason of such drop down and how to improve AdSense earnings working with this audience?

2:55 pm on Sept 13, 2006 (gmt 0)

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WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 19, 2004
votes: 5

Nasty SmartPricing hit, or a change in the type of advertisers or ads in your topic, notice any change?
Don't know if you can use channels in a blog CMS, but if you can, try to identify where you are getting the least paying clicks and the lowest ctr.