Forum Moderators: martinibuster
Just thinking... Don't know if this has been discussed before, but why doesn't google allow ads to open in a new window?
For those users that are actively looking to buy something, it might result in a higher CTR... click the ad, see the site and it's not what they are looking for or want to compare products, so they return and click another ad...
I'm just thinking that when someone clicks a ad and they go to a crappy "Used Cat Liter - Huge Selection of Used Cat Litter, low prices!" site, they might just close the window never to return...
I frequently read blogs that link out to sites. It's frustrating when the links open up in the same window because I often close them. It's an inconvenience when that happens.
also, i dont think you would want users clicking and opening all your ads then closing them.. good way to get banned for "click fraud"
If the visitor really wants something they will hit the history function and go back and get it.
I have actually seen my girfriend do it, be on a site, hit an ad, close the window, go darn, open the history and navigate back to the site. And she is uber green, checks her email and surfs the web.
Yes it might increase CTR but I think your conversions will go down and you will get "smart priced". Remember, you ultimately work for the advertiser. If it was a bricks and mortar store and someone put an line of goods in on consignment what would happen if you didn't sell any product or low amounts? They would want a bigger split to leave the merchandise there or pull it out all together.
[edited by: Khensu at 11:34 am (utc) on Sep. 13, 2006]
but why doesn't google allow ads to open in a new window?
Right mouse click and you can open in a new window or tab.
Not too sure if that would validate as an AdSense click though!
As for CPM ads and referrals, I am not getting paid for that click, so it would be nice to have my visitor back.
Would Google do it? No way, it would confuse visitors if some ads open in a new window and others don't.
Would Google allow all ads to open in a new window? Don't think so.
Best concentrate on making your site a must have addition in your visitors favorites folder or desktop, that's you best insurance policy against serps mood changes.
Optirex mentioned something... if a visitor right-clicks an Adsense ad and opens in new window, does that register as a click?
I often do that with other sites, either shift + click or right-click/new window when I'm surfing... not on ads, but I'm sure there are people that do it on ads.
maybe someone like ASA can answer this question?
Of course this doesnt mean that by opening the website on the same page the user will buy or even stay a few minutes on your site, but is more probable, so Google has to try to give the best deal to their publishers.
Cheers!
For those of us that do tabbed browsing, and understand that if *we* want to open in a new tab, we just click with the center mouse button, sites that decide to open in a new window are incredibly annoying.
If I want it in in same tab, I left click. If I want it in a new tab, I center click. I NEVER want it to open a new browser window, or a new tab without explicitly telling it to do so. If AdSense starts allowing that, I would probably block adsense because I would never again click on adsense.
If I want to go to the page I was on previously, I know where the back button is. I'm betting that the vast majority of users do too.
We recently changed the target for all our direct advertisers from _blank to _top for the very same reason: IE's pop-up blocker started blocking them after recent IE updates. Even though they aren't pop-ups because they are user initiated they are getting blocked due to so many shady companies trying to find work-arounds to blockers.
I agree with you, it makes sense to open them in the same window.
However, if the user shift+click or opens the ads in a new window, does that register as a click?
