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joined:Apr 17, 2006
joined:Sept 20, 2004
Just how many holidays a year do you guys get? It seems to be every few weeks!
I don't know about advertisers pausing their campaigns, in my area. But there will definitely be less surfing, from Friday afternoon through to Tuesday morning.
But look at the bright side. The next real holiday weekend in the US isn't until Thanksgiving, at the end of November! Sure, there's Columbus Day, but that's not a holiday for everyone.
Opti, the US does have more "bank holidays" than the UK, but then most US workers don't get as much holiday time as Europeans do. I vaguely remember reading somewhere that US workers get about half the paid holiday time that UK and other Europeans do.
But there will definitely be less surfing, from Friday afternoon through to Tuesday morning.
Slump city, here we come! Will it be carnage and devastation these next four days or just a dip and a blip? ;)
These next four days are somewhat important because they represent 13% of the month. But it's temporary and not a long term slump, so that's reassuring.
Less potential visitors online = less advertisers bidding = lower bid prices and less ad inventory. And then the next thing that follows this is a greater-than-normal amount of crappy spammy ads (served up from the bottom of the barrel) and lower ecpm.
But it's nothing like July 4th or Thanksgiving, when most people find time to spend with friends, family, etc.
For many folks, Labor Day is just a day to bum around and watch tv.
Others who already got their vacation fix stay at home and do things like work on the yard/house (me). Except I didn't go on vacation, I am always on vacation.
So you have lower traffic but higher conversions from the ones that stay home, especially big ticket items.
[edited by: Khensu at 5:06 am (utc) on Sep. 1, 2006]
Labor Day is not much of an event. It will be business as usual for me, been this way for the last 7 years, I doubt this one will be any different!
Seems like I've posted these words at least five times before ;)
I am always on vacation
i started my home biz so i could go on vacation anytime i liked... yeah right...
at least my office is now only ten feet away from my bed. no commutes and no boss telling me i can't work in my underwear. i clocked in 3 years ago and never clocked out!
Strange phenomenon that I often see on Saturday and Sunday. Lower traffic, but decent earnings due to a higher CTR and EPC. And now it's happening on a Friday.
joined:Sept 20, 2004
Friday page impressions and clicks down by 20%
Today so far not even reached 25% of a normal Saturday yet my logs look only slightly less than normal!
Are your stats updating?