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U.S. Labor Day 2006 - 3 Day Weekend

Will Many Advertisers Pause their Campaigns?

     
9:17 pm on Aug 31, 2006 (gmt 0)

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Is it a generally safe assumption to think that a lot of advertisers pause their campaigns over this long weekend?
9:19 pm on Aug 31, 2006 (gmt 0)

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I won't be pausing my campaigns but most of them are for UK advertisers.
9:26 pm on Aug 31, 2006 (gmt 0)

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damn
10:37 pm on Aug 31, 2006 (gmt 0)

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why's this a long weekend and where?

ann

10:41 pm on Aug 31, 2006 (gmt 0)

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USA
Labor Day
12:41 am on Sept 1, 2006 (gmt 0)

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USA
Labor Day

Just how many holidays a year do you guys get? It seems to be every few weeks!

hunderdown

1:03 am on Sept 1, 2006 (gmt 0)

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In the US, this is the end of the summer for a lot of families too. School has started in some parts of the country and starts on Tuesday for just about everyone else.

I don't know about advertisers pausing their campaigns, in my area. But there will definitely be less surfing, from Friday afternoon through to Tuesday morning.

But look at the bright side. The next real holiday weekend in the US isn't until Thanksgiving, at the end of November! Sure, there's Columbus Day, but that's not a holiday for everyone.

Opti, the US does have more "bank holidays" than the UK, but then most US workers don't get as much holiday time as Europeans do. I vaguely remember reading somewhere that US workers get about half the paid holiday time that UK and other Europeans do.

1:13 am on Sept 1, 2006 (gmt 0)

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But there will definitely be less surfing, from Friday afternoon through to Tuesday morning.

Slump city, here we come! Will it be carnage and devastation these next four days or just a dip and a blip? ;)

These next four days are somewhat important because they represent 13% of the month. But it's temporary and not a long term slump, so that's reassuring.

1:37 am on Sept 1, 2006 (gmt 0)

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That explains my stats. 29th was a FAAAAANTTAAAAbulous day... then came the 30th (sigh) and now the 31st (double-sigh)...

You mean I have to wait 4 long days?

2:01 am on Sept 1, 2006 (gmt 0)

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it it explain the slight dip in my stats over the past two days

ann

2:02 am on Sept 1, 2006 (gmt 0)

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don't forget there is halloween to mix in there :)
2:21 am on Sept 1, 2006 (gmt 0)

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Maybe this is why I see sudden changes that all correspond to these drops in traffic:

Less potential visitors online = less advertisers bidding = lower bid prices and less ad inventory. And then the next thing that follows this is a greater-than-normal amount of crappy spammy ads (served up from the bottom of the barrel) and lower ecpm.

3:02 am on Sept 1, 2006 (gmt 0)

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Halloween was a real blow for my stats last year.
3:17 am on Sept 1, 2006 (gmt 0)

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Labor Day is a popular holiday and the extended weekend will probably cause a few slumps.

But it's nothing like July 4th or Thanksgiving, when most people find time to spend with friends, family, etc.

For many folks, Labor Day is just a day to bum around and watch tv.

3:28 am on Sept 1, 2006 (gmt 0)

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I tend to disagree. Labor Day will be a weekend to shop for those items missed for the kids, as well as general Labor Day specials. I think traffic will be up if you do business in consumer products. If you just have sites about non-product content, then yeah, you'll see a dive because people actually want to buy something.
3:29 am on Sept 1, 2006 (gmt 0)

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For many folks, Labor Day is just a day to bum around and watch tv
....and surf the net too, let's hope ;-)
4:17 am on Sept 1, 2006 (gmt 0)

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Here is the real meaning of Labor Day - [en.wikipedia.org...]
4:25 am on Sept 1, 2006 (gmt 0)

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I looked back at last year stats for my site. The 4 day weekend (Fri - Mon) was about 5% below the average for the whole month on a daily basis.
4:57 am on Sept 1, 2006 (gmt 0)

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Just how many holidays a year do you guys get? It seems to be every few weeks!

We have Labor Day in September, instead of communist April Fools Day (May 1st)

5:06 am on Sept 1, 2006 (gmt 0)

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Labor Day is a big vacation week. People who don't have enough days usually take off the week before or the week after in conjunction with the holiday.

Others who already got their vacation fix stay at home and do things like work on the yard/house (me). Except I didn't go on vacation, I am always on vacation.

So you have lower traffic but higher conversions from the ones that stay home, especially big ticket items.

[edited by: Khensu at 5:06 am (utc) on Sep. 1, 2006]

5:56 am on Sept 1, 2006 (gmt 0)

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Thanks Giving and Christmas are killers.

Labor Day is not much of an event. It will be business as usual for me, been this way for the last 7 years, I doubt this one will be any different!

Seems like I've posted these words at least five times before ;)

6:21 am on Sept 1, 2006 (gmt 0)

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I am always on vacation

i started my home biz so i could go on vacation anytime i liked... yeah right...

at least my office is now only ten feet away from my bed. no commutes and no boss telling me i can't work in my underwear. i clocked in 3 years ago and never clocked out!

8:57 am on Sept 1, 2006 (gmt 0)

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Holiday? Vacation?
I hear these words but have no experience - can someone explain them please.

:-)

5:36 pm on Sept 1, 2006 (gmt 0)

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I suspect it's not so much advertiser's pausing their campaigns, but of no one out there clicking ads.

hunderdown

10:31 pm on Sept 1, 2006 (gmt 0)

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I want more holiday weekends! As of 3 PM Google time, I have already earned what I do on an average Friday.....

Strange phenomenon that I often see on Saturday and Sunday. Lower traffic, but decent earnings due to a higher CTR and EPC. And now it's happening on a Friday.

6:16 pm on Sept 2, 2006 (gmt 0)

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Oh boy!

Friday page impressions and clicks down by 20%

Today so far not even reached 25% of a normal Saturday yet my logs look only slightly less than normal!

Are your stats updating?

7:02 pm on Sept 2, 2006 (gmt 0)

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My stats are updating normally, but I have the same thing going on since Thurs. Happened last year too.

Canada has an identical Labor day as well this weekend too.

7:41 pm on Sept 2, 2006 (gmt 0)

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Hi,

Amazing low traffic volume (and thus revenue) today for me!

Rgds

Damon

8:00 pm on Sept 2, 2006 (gmt 0)

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Itís Saturday already. 1pm is Seattle (USA).
CTR and eCPM above average so far.
8:02 pm on Sept 2, 2006 (gmt 0)

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cpc is double than normal
video ads are double than normal also..
got 3 firefox referals already

good start to a weekend lol

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