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A little channel study of mine prooved crazy!

long term members or new visitors click ads more?

         

greedy player

11:57 pm on Aug 29, 2006 (gmt 0)



I concidered new visitors/public to have been clicking however I was suprisingly incorrect.

It is infact by a channel study which I took for an entire week recording all none-logged in users and logged in users via a PHP session.. the session indicated if a member was logged in or not and the appropriate channel was written like this "<? echo $channel_id;?>" in the quotes.

Anyway the study showed for 1 weeks data, my members click more than the public do.

Infact I make most of my revenue from my members who existantly use my site on a day by day basis.

So why don't you channel your valued members, is taking away ads from their pages a really good idea?

Regards,
GP

mrSEman

1:39 am on Aug 30, 2006 (gmt 0)

10+ Year Member



Interesting indeed!

greedy player

10:15 am on Aug 30, 2006 (gmt 0)



Yes it suprised even me and I've had adsense for a good time now, I really concidered dropping ads for my valued members until I realised that would of killed my Income, maybe someone out there is dropping their ads and never really tested it before hand :)

alephh

10:59 am on Aug 30, 2006 (gmt 0)

10+ Year Member



Maybe one explanation could be, that this time of year there are new advertizers/campaigns in many sectors, so regulars visitors may be seeing new ads, and clicking a lot for that reason...?

Hobbs

11:09 am on Aug 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



That was shocking!

A possible simpler explanation is that new unregistered visitors find your site more interesting than old registered ones who still come back hoping for something new, don't find it and click away in disgust ;-)

Please run it for more than one week GP and come back and update your findings.
Always good to know more about what makes people click.
Thanks for sharing.

frakilk

11:31 am on Aug 30, 2006 (gmt 0)

10+ Year Member



I am also going to try running this. Very interested to see what the results will be.

greedy player

11:56 am on Aug 30, 2006 (gmt 0)



Well Hobbs, all I can say is, try it yourself... got php on your server if so you may want to include an ads.php file like this,

<?
if (isset($_SESSION['USERID']))
{$channel_id = "logged_in_member_chan_id";}
else
{$channel_id = "logged_out_member_chan_id";}
?>

--adsense script--
blah = blah
blah = blah
channel blah = "<? echo $channel_id;?>"
--end adsense script--

trillianjedi

11:59 am on Aug 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting - thanks for sharing.

When I ran this exact same experiment I had absolutely opposite results.

This is why testing is important - what works for me might not work for you.

TJ

greedy player

12:01 pm on Aug 30, 2006 (gmt 0)



on a side note, why not logged various other activities

--New Users--
Is the user a fresh new user to your site that day? after 10 page hits drop a cookie on their machine reflecting old or new user, and channel accordingly.

--Adwords ROI--
Is the user from adwords set a session id on a page entry url and log to see if they convert adsense for you by giving them a channel id.

--How many page views does it take to convert to a click--
Setup 10 channels reflecting page views for example a channel for 10,50,100,200,400,600,800,1000,2000 , view all of these and see where your ads really pay off. for that particular member.
You can do this by incrementing a number in a cookie or session, where this does an IF check in PHP and results in a Channel ID accordingly.

Hobbs

12:01 pm on Aug 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't request login on my site GP
Would be nice if you enlighten us with your long term findings.

greedy player

12:07 pm on Aug 30, 2006 (gmt 0)



Hobbs, this is somthing I did temporarily.. I was suprised, now you guys start logging.

greedy player

12:10 pm on Aug 30, 2006 (gmt 0)



Although, CTR for non-members was higher than that of my members mainly down to the fact that page impressions are that of lower for those who suddenly browse my site, and possibly sign-up as members or leave initialy either by clicking X or leaving through ads anyway.

It may be plausable to concider that I should stop running ads for none-members in which they will have a more succesful sign-up rate and less likely to leave unless they totaly have no regard to be on my web-site.

plasma

12:12 pm on Aug 30, 2006 (gmt 0)

10+ Year Member



I really concidered dropping ads for my valued members until I realised that would of killed my Income

I dropped ads for registered users, because I'm afraid they would click only to support me.

greedy player

12:15 pm on Aug 30, 2006 (gmt 0)



Plasma running a site for over a year now, I don't believe my members even care about my ads, nor do they even know what they are, even my girlfriend(s) have no idea.

Try putting them up for a few days, see how your earnings go, drive by Adsense baning could occour when a "drive by visits your site for the first time see's your adsense and frauds your account", however a member is more loyal and has more respect for your site, without your ads there may be no funding.

FourDegreez

2:19 pm on Aug 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I dropped ads for registered users, because I'm afraid they would click only to support me.

Same here. Most users are oblivious to the ads, but there will be some who click now and then believing they are supporting the forum. And that would worry me too much.

frox

3:38 pm on Aug 30, 2006 (gmt 0)

10+ Year Member



even my girlfriend(s) have no idea.

GP, dangerous plural here ....

[webmasterworld.com...]

see?

frakilk

6:09 pm on Sep 7, 2006 (gmt 0)

10+ Year Member



Just an update on greedy player's test that I applied to my own site: it appears roughly 2% of AdSense clicks are made by site members. I would have thought it would be much higher but the test proves me wrong. Just goes to show you may not know your site as well as you think you do :)