AdWords --> AdSense

How can I measure "conversions"?

[Hubie]

How does one measure a 'conversion' if the sole purpose of an adwords campaign is to get "clicks" for adsense ads?

Hubes

[ken_b]

I suppose the incoming click converts by performing an outbound click on an ad in an Adsense block.

[jatar_k]

are you talking about arbitrage [google.com]? There are a bunch of threads around, some may cover theory and conversion measurement.