Changing the order that AdSense appears

[mcg321]

Not sure if this is possible with my site's setup, but let's see.

My second AdSense box has a much better CTR than my first, but because it appears second in the code, it gets a lower CPC.

With just using the HTML, is there anyway I can make the second one appear first and get the higher CPC?

Thanks.

[plasma]

You could put it in a wrapper div with style="position:absolute;top:1234px"

For any other browser then IE, I like "position:fixed".
It will stick to the same position, no matter how far you scroll, reducing unnecessary PIs.
Just like if you had it in a frameset.

[shogun_ro]

Put a vertical banner in left side of page.

[fredw]

I am using html and tables that allows my left nav (which would normally appear FIRST in the code as you go from left to right and top to bottom) to appear to be AFTER the page's body content.

This allows the ad block in my body content to get the first ads.

Sticky me if you'd like to see my little doc that explains how to do this.

[jimbeetle]

My second AdSense box has a much better CTR than my first, but because it appears second in the code, it gets a lower CPC.

Let's back up a bit as I think mcg321 might be a bit confused on how the cpc works.

It isn't that the ads get a lower CPC because they appear second in the code -- they appear second in the code because they have a lower CPC.

It sounds like the current location of your second block is the CTR sweet spot for your pages. What you actually want to do is make your first, higher paying block of ads appear in this location to take advantage of the increased CTR, and move the second block to the current lower CTR location.

I got turned around a couple of times trying to explain this, so I hope it make some sense.