Forum Moderators: martinibuster
The #1 item on the list shouldn't be there if the ignore targeting is working....
I do get diaper ads occasionally on some pages... can't figure out why!
It Depends.
what i've seen occasionally on my sites isn't a targeting problem, because none of the keywords match... the ads are completely off-topic for the site.
However there have been cases of bad days or geographic regions where the ads displayed are music industry ads, the San Francisco hotel Ads, buy a house in Spain Ads etc etc. In a few cases I have contacted support but the most common response is the response eek describes about receiving excuses.
[edited by: Scurramunga at 9:44 pm (utc) on Aug. 12, 2006]
so is it really a targeting problem, or is google simply trying to fill vacant ad slots?
It's a targeting problem, and there's nothing new about it. Besides, Google doesn't have to fill all vacant ad slots. It merely needs to display something in each ad unit.
(I currently have one of these in progress right now. One sub-page that has mostly articles now about an upcoming movie currently mentions trailers for this movie a lot. It's now got Adsense ads for trailer hitches and double-wides. I removed the words and I had to change the page to alternate ads for the time being.)
But last night, the home page of this site got totally off track with ads I could find absolutely connection to in my content. I replaced G with alternate ads at that time, and this morning, my correct ads are back, and they seem to be holding.
But today, I've lost a subcategory page of that site. It's totally off track like my home page was last night with no connection to the ads from anything on the page I can discern. I'm waiting to see if it comes back. I hope this isn't spreading...
And yes, if you report this to G, as I have done several times in the past, you will only get a canned response. IN MY EXPERIENCE they are totally unwilling (or unable) to manually intervene in a targeting problem.
If anybody's listening to this over at the Plex, I'd guess there is one server (or cluster of servers) that is missing its targeting database, so we're starting to see this intermittently (in the same way that the "invisible titles" problem was intermittent).
let's try and be civil thanks
[edited by: jatar_k at 5:55 pm (utc) on Aug. 14, 2006]
On my primary Adsense site, most of my ads are pretty well targeted to the subject.
One problem I have, though, is that there's not many people (legitimately) advertising on my main keyword, so I tend to have the same half dozen ads running ALL the time throughout the site, and as my site has a very high return visitor rate, my visitors just see the same thing over and over unless I go ahead filter out ads for no other reason than I'm sick of seeing them.
The other issue I run into a lot is that my site is really targeted to the end user or individual who enjoys a particular activity, and the ads that tend to come across are more targeted to businesses, organizations or other entities who would normally sponsor or present these activities, and might be purchasing supplies for them. The ads are certainly relevant to the text on the site, and use all the same major keywords, but the audience is different - so there's a certain disconnect.
I wish there were a way for us to specify whether we want consumer-oriented or business-oriented (b2b) ads on our sites. That would be a very useful thing.
I wish there were a way for us to specify whether we want consumer-oriented or business-oriented (b2b) ads on our sites. That would be a very useful thing.
That isn't a bad idea--it might eliminate the "ATM equipment and supplies" ads in my travel article about using ATMs abroad, for example. Trouble is, Google would have to give advertisers checkboxes for "consumer-oriented" and "B2B," and advertisers would have to use them correctly. As it is, some of the targeting problems are likely to be the result of overly broad keyword choices by advertisers.
AdSense works well with unambiguous niche topics where the audience is defined by the keywords. For example, a page about "canal cruising in France" will probably get relevant ads that are of interest to readers, because the audience is defined by the topic and the topic doesn't have multiple meanings. Things may get trickier if Google's ad bot looks at a page in the same article about "locks," because the bot lacks the intelligence to know that "locks" in this context refers to canal locks, not the locks that you put on a door.
Keyword-based ad targeting will never be perfect, just as spidered search will never be perfect. It's likely to get better over time, but until or unless Google gives hints (or at least negative keywords) to rank-and-file publishers, mistargeting is something that AdSense publishers will have to live with--especially if their page topics are at all ambiguous.
Trouble is, Google would have to give advertisers checkboxes for "consumer-oriented" and "B2B," and advertisers would have to use them correctly.
Since you rather notoriously don't use AdWords (ork ork) you might not be aware that Google already asks us this in our AdWords accounts, under our profiles. I don't know what if anything they intend to do with the information, but at one point we were asked to provide it.
Umm, the ATM supplies ads - that actually might be one of mine for one of my customers. I hope not, but it could well be.
you might not be aware that Google already asks us this in our AdWords accounts, under our profiles.
To solve the mistargeting problem, the question would have to be asked for each ad, not in an account profile. Why? Because Google can't assume that a B2B advertiser never buys consumer ads, or that a consumer advertiser never buys B2B ads.
But that's not all: Publishers would also have to specify whether their pages (or at least their sites) fall under the "consumer" or "B2B" heading, because--to use just one example--the ad bot isn't intelligent enough to determine whether my "using an ATM abroad" article is geared to people who get money from ATMs or people who make money with ATMs.
Would it be worthwhile for Google to add greater complexity on both the advertiser and publisher side just to avoid a relatively small number of mistargeting issues? Google apparently doesn't think it would, even if some publishers might like the idea.
I'm not sure that it would have to be all inclusive (by which I mean some folks could opt in, while others could go on as they always have, but it wouldn't be required), but I haven't thought it through yet.