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How far can I deviate for ads?

     
9:01 pm on Aug 10, 2006 (gmt 0)

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Examples:
My site is about coke and I want ads about pepsi.
My site is about dogs and I want ads about cats.
My site is about ibm/pc and I want ads about mac/apple.
9:05 pm on Aug 10, 2006 (gmt 0)

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Create useful content for your users, not for Adsense.
9:09 pm on Aug 10, 2006 (gmt 0)

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No man, I already have good content but getting like 8 cents a click, so I want to try some other keyword that is still relevant to my site for different ads. I thought as long as it's relevant it's allowed?
9:11 pm on Aug 10, 2006 (gmt 0)

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Write content pages about pepsi, cats, and apple/mac.
9:15 pm on Aug 10, 2006 (gmt 0)

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Google probably doesn't use keywords to any great extent in ad targeting. They look at the content of the page.

Therefore if you have a page about cats and want dog ads, it's no use in just changing the meta tags. You need to change the content of the page to be about dogs. That's going to really hack off the people that came to the page about cats, and they probably will click back, not through.

Besides, chasing keywords is a mugs game. Today's hot keywords will be yesterdays by the time a new page has been constructed and drawing the traffic.

9:16 pm on Aug 10, 2006 (gmt 0)

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How far can I deviate for ads?

The question I'd throw back is: "How do you indend to implement the deviation?"

One section of my site is a reference on advertising art for a particular consumable product. My visitors are indeed interested in the art, however, if they were to buy something would probably be more inclined to buy items relating to the actual product and not the art or artist.

I've tried many different mechanisms to "focus" the ads toward the product and away from the art (while still adhering to the TOS and not screwing up my SERPs) but have not achieved the level of success to see any consistant earnings.

Making extensive use of section targeting can get me to exactly where I want to be but, as I can't tell the crawler to STOP... it'll wander off into yet another area of feeble targeting in a few days.

Best of luck!

Chapman

9:17 pm on Aug 10, 2006 (gmt 0)

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Do I have to do anything after changing the content to see new ads or will they just magically appear? How about getting the bot to crawl the content again, how do I do that?
9:23 pm on Aug 10, 2006 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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You just have to wait for it.
9:24 pm on Aug 10, 2006 (gmt 0)

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Change the ad size or color and the bot will be right there.

ann

1:20 am on Aug 11, 2006 (gmt 0)

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You must be an avid fisherman, been trolling lately? write about it.

Ann

1:32 am on Aug 11, 2006 (gmt 0)

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You must be an avid fisherman, been trolling lately? write about it.

~(8(P) doh!

 

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