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Survey: Have "site target" on?

     
3:23 am on Aug 8, 2006 (gmt 0)

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Do you have site target on? Points to consider:

1. Averaged EPC - for me site target in general gives lower (-30%) averaged EPC.
2. Impact to overall income - it doesn't give significant difference, site target ads generated less than 5% of the total income.

ann

6:12 am on Aug 8, 2006 (gmt 0)

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off
6:31 am on Aug 8, 2006 (gmt 0)

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7:07 am on Aug 8, 2006 (gmt 0)

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ON
9:16 am on Aug 8, 2006 (gmt 0)

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off
10:53 am on Aug 8, 2006 (gmt 0)

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off
They seem to pay only about 10-20% of other ads. Tired of waiting for the thing to 'pick up'.
11:18 am on Aug 8, 2006 (gmt 0)

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11:25 am on Aug 8, 2006 (gmt 0)

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11:28 am on Aug 8, 2006 (gmt 0)

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OFF
12:57 pm on Aug 8, 2006 (gmt 0)

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1:40 pm on Aug 8, 2006 (gmt 0)

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1:50 pm on Aug 8, 2006 (gmt 0)

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on
2:30 pm on Aug 8, 2006 (gmt 0)

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what?
2:50 pm on Aug 8, 2006 (gmt 0)

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Are you actually talking about "site targeting", which is on by default and you have to specifically ask G to turn off for your site?

Or are you talking about the "Advertise on this site" feature that showns on the edge of ad blocks?

2:53 pm on Aug 8, 2006 (gmt 0)

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I think they are talking about "Advertise on this site"

Uber Off!

3:01 pm on Aug 8, 2006 (gmt 0)

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No, but mainly because I apparently can't target the landing page to be site specific, and my little network of sites vary hugely in subject matter, traffic, and pretty much everything else. I can't use a one-size-fits-all solution here.
3:44 pm on Aug 8, 2006 (gmt 0)

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No, but mainly because I apparently can't target the landing page to be site specific, and my little network of sites vary hugely in subject matter, traffic, and pretty much everything else. I can't use a one-size-fits-all solution here.

good news for you (and for all who are concerned):

- log into adsense
- go to the advertiser sign-up form
- leave the "name of website" field blank

as a result if one clicks the "advertise on this site" link, the title reads "advertise on your-specific-referral-site.com".

4:08 pm on Aug 8, 2006 (gmt 0)

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Just to verify what this survey is about:

Is this the Onsite Advertiser Sign-Up you are talking about?

If so, I've had mine ON since I signed up.

If I turn it off, it may make my earnings go up? Does this mean that if I have any advertisers who already signed up for this, their ads will be removed? How does this work?

4:11 pm on Aug 8, 2006 (gmt 0)

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I believe the OP was referring to site-targetted ads (that's advertisers targetting your site specifically) and not the "Advertise on this Site" link in google ads.

But I could be wrong...

TJ

6:10 pm on Aug 8, 2006 (gmt 0)

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The only way I know of to have site targeting is to have the "advertise on this site" link ON.

If that's correct, you have to agree to the Onsite Advertiser Sign-Up.

Mine was ON, but I've turned it OFF as of today. I'm still trying to figure out why my earnings remain poor, so I'm making changes. Consequently, the bots are probably going bonkers and driving my revenue even lower.

My CPM ads are earning more today than AdSense. Wow!

Ah, well, time for many rum and Cokes™ and time away from the computer for redesign of new site.

(Is that it? Maybe I'd do better if I designed sites while sober?)

9:29 pm on Aug 8, 2006 (gmt 0)

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Goldenhammer, will you please clarify this for us?

Are you talking about the Site Targeting that you have to contact G about to have them turn it off?

OR are you talking about the Onsite Advertiser Sign-Up that you can change from your account directly?

Thanks!

9:36 pm on Aug 8, 2006 (gmt 0)

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When I said yes

it was for yes advertisers can target me
and not for advertise on this site extra ad label

9:50 pm on Aug 8, 2006 (gmt 0)

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Are you talking about the Site Targeting that you have to contact G about to have them turn it off?

If that's what was meant, my answer is "Yes, it's on." Site-targeted CPM ads play a minor role on my site, but they do provide incremental revenue.

OR are you talking about the Onsite Advertiser Sign-Up that you can change from your account directly?

If that's what was meant, my answer is also "Yes, it's on." Although I have a rep firm that sells display ads, AdSense page-targeted text ads are more useful, practical, and cost-effective for many of the businesses (especially local or small businesses) that would like to advertise on my site.

10:26 pm on Aug 8, 2006 (gmt 0)

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"Site targeting" is on by default and I haven't asked G to turn it off on my site.

How much site targeting I get is pretty variable, and I haven't bothered worrying about why. Occasionally I get some site targeted ads that pay very well. That's why I leave site targeting on.

"Advertize on this site" is also "on" for my site, but I can't say if it's done me any good or not. I'm thinking seriously about turning it off. If it's not making a noticable positive difference it's just visual clutter.

11:32 pm on Aug 8, 2006 (gmt 0)

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Sorry, that should be "Site targeting" .... :P
2:30 am on Aug 10, 2006 (gmt 0)

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OK, I'm a little confused, but thankful. I turned off the "advertise on this site" in the AdSense controls, and my revenue is much better the last two days.

But what is "site targeting" other than that option? I didn't know there was any way for the publisher to initiate it. Am I missing something?

Somebody please clarify.

Thanks.

2:40 am on Aug 10, 2006 (gmt 0)

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Rick;

"Site Targeting" is on by default. It's really a feature of Adwords aimed at, and marketed to advertizers. It's just a way for them to advertize on specific sites rather than on the content network as a whole.

The only way to turn this off is to email Adsense support and ask them to manually turn it off for your site.

The "Advertize on this site" thing is an Adsense feature publishers can use to encourage advertizers to try using Adwords "Site Targeting" to advertize on the publishers site.

Publishers can turn this on and off at will.

But even if a publisher turns this feature off, advertizers can still use "Site Targeting" to advertize on the publishers site, unless the publisher has asked Adsense to manually turn off "Site Targeting" for the publishers site(s).

2:44 am on Aug 10, 2006 (gmt 0)

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But even if a publisher turns this feature off, advertizers can still use "Site Targeting" to advertize on the publishers site, unless the publisher has asked Adsense to manually turn off "Site Targeting" for the publishers site(s).

Also, advertisers don't necessarily have to find targetable sites on their own. They can select sites by URL, by searching for sites by topic, by browsing categories, and by selecting demographics (though I wonder how accurate the latter is).

3:23 am on Aug 10, 2006 (gmt 0)

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[...If that's what was meant, my answer is "Yes, it's on." Site-targeted CPM ads play a minor role on my site, but they do provide incremental revenue...]

This is the most interesting part. But I am not sure if that is always the case, having site-targeted ads would serve the expected purposes:

1. More competition, thus, better EPC, but how about ECPM?
2. "Fill the gap" effect for poor performance slots, thus give incremental revenue?

3:34 am on Aug 10, 2006 (gmt 0)

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Off - I used to target a few forums, but all the hits were just bounces / fraud.
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