EPC Volatility

[ollhondallo]

Hey, I'm new to this forum and this is my first post so I'm sorry if this topic has been discussed to death before or something.

Anyway, this morning, I got a single $1.13 click. Then, my next two clicks were $0.13 each. This is on the same adsense ad (468X60 banner). Yesterday I got a $0.03 click albeit from a different ad.

Most of the time my EPC is ~$0.20, but every now and then I get a substantially better or worse EPC (e.g. $1.13 or $0.03). I noticed that most of these sweet EPCs are early in the day, but this is just anecdotal speculation.

Do you guys have similar crazy disparities in EPC for the same ad on the same day?

Do you think it has more to do with the luck of getting a rare click on a high paying ad every now and then, or do you think it's more about the user behaving in some way that is deemed to be more likely to convert from Google's point of view?

Thanks guys.

[ronburk]

this is my first post so I'm sorry if this topic has been discussed to death before or something.

From folks who've posted 0 times, to folks who've posted way more than anybody ever should, we can all check to see if a topic has been discussed to death before with a Google search like:

site:www.webmasterworld.com forum89 epc volatility

This is on the same adsense ad

If you could tell us how you know it's the same ad, with the same ad text, from the same advertiser each time, that might help guide the responses (since there's a very simple answer if we're pretty sure you don't really know it's exactly the same ad on the same page that produced vastly different click payouts).

[Green_Grass]

It is impossible to know which ad produces what EPC. Volatility is part and parcel of adSense so stop worrying about it and keep concentrating on getting traffic. That is the key.

;-)

[ollhondallo]

Sorry, I meant same "ad block" which displays two ads at a time. Only a few of the ads from the adsense preview tool are actually ever displayed, and typically the same two are shown almost all the time.

What is the simple answer? Is it that sometimes there's a ~$1 ad and sometimes a ~$0.10 on the same ad block on the same day?

And I'm not really worrying, I'm just curious (thanks though).

What I DO worry about is my obsession of checking adsense reports too often and letting the results affect my mood in any way. Now THAT'S a problem. Hopefully it will go away with time.

[Green_Grass]

"What I DO worry about is my obsession of checking adsense reports too often and letting the results affect my mood in any way. Now THAT'S a problem. Hopefully it will go away with time. "

;-) This is one problem that will not go away. Learn to live with it.

[FrostyMug]

>> What I DO worry about is my obsession of checking adsense reports too often and letting the results affect my mood in any way. Now THAT'S a problem. Hopefully it will go away with time.
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ahaha! well.. there are many more topics on that too. how big is your site? if your website is still small and you're doing < $1-15 a day, you'll see a lot of ups and downs and strange numbers.

[hunderdown]

One reason for that could be geo-targeting. I have noticed that I sometimes have a few high-value clicks by early in the day US East Coast time. Of course, it's already noon in the UK.

I do get UK visitors and they see different ads from the ones I see. Those ads may well be better paying....