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Conversion Tracking and Smart Pricing?

Don't know if anyone has answered this or not so here goes...

3:33 am on Jul 25, 2006 (gmt 0)

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This might be a dumb question or maybe not, but I haven't seen it posted before so here goes...

How does G know if an advertiser puts the conversion tracking code on the page that they really want a surfer to go to? They could put the code on some random page that most surfers don't go to, that way G thinks that the visitor is a poor lead and discounts the adsense referal. Sorry if this has been discussed before, but I haven't been able to find the thread.


5:50 am on July 25, 2006 (gmt 0)

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Google are obviously going to know very easily what pages their code is placed on, and what pages it isn't. I really doubt that the bot can be fooled that way.

Google don't use conversion tracking alone to determine smart pricing. In part because the majority of advertisers don't actually use it at all, but also because Google uses all sorts of data models, including general conversion data for that ad, they type of site, the page content. In fact, they may as well ignore conversion tracking entirely!