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July 10 CTR anomaly

Unusually high number of clicks on July 10

   
2:27 am on Jul 20, 2006 (gmt 0)

5+ Year Member



I noticed an unusually high number of clicks (and therefore CTR) on July 10 across various sites. My sites get a lot of traffic, so this was clearly statistically significant. The earnings were not correspondingly higher. I wonder if others with high traffic sites also noticed this anomaly and if this is a reporting bug in AdSense or if there is some other explanation.
2:36 am on Jul 20, 2006 (gmt 0)

10+ Year Member



I had a higher than average number of cliks on July 10 and 13. I would probably fall into a "medium traffic" category (earn between $500-$800 per month average on Adsense)
2:36 am on Jul 20, 2006 (gmt 0)

10+ Year Member



I also saw this on the 10th, and it must have taken effect sometime after the next morning since I always copy and paste the data into spreadsheets and that does not show the click doubling.
2:43 am on Jul 20, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I hadn't noticed it till I read this post, but I had a higher number than usual on the 10th as well. Maybe it was a dump?
4:08 am on Jul 20, 2006 (gmt 0)

5+ Year Member



I had the highest CTR on July 10th and earnings just a little bit above average.
4:22 am on Jul 20, 2006 (gmt 0)

5+ Year Member



Same here. I had 249 clicks and my average is around 135 a day. I think 249 was an all time high (over 3+ years).

Earnings were up that day, but not the highest for the month even.

I wonder why there were so many clicks on July 10th?

4:38 am on Jul 20, 2006 (gmt 0)

5+ Year Member



Incidentally, I think that was the date they cranked up the Adwords QS throttle. Wonder if that had anything to do with it. :)
5:05 am on Jul 20, 2006 (gmt 0)

5+ Year Member



I noticed an unusually high number of clicks (and therefore CTR) on July 10... The earnings were not correspondingly higher.

I noticed the same thing, and had wondered about it. I had several hundred more clicks than usual, but the earnings were normal.

By the way, the day before, July 9 produced my site's all-time record earnings.

10:14 am on Jul 20, 2006 (gmt 0)

5+ Year Member



I noticed this too, July 10th was my best day on adsense till now :) The clicks are about double the normal, strange, although the earnings didnt rise by that much. I think its just a recording anamoly.

[edited by: Maxima at 10:18 am (utc) on July 20, 2006]

4:01 pm on Jul 20, 2006 (gmt 0)

5+ Year Member



I hadn't noticed it till I read this post

The clicks are about double the normal, strange, although the earnings didnt rise by that much. I think its just a recording anamoly.

Same here... what you guys said!

4:32 pm on Jul 20, 2006 (gmt 0)

10+ Year Member



Very average day for me.
5:33 pm on Jul 20, 2006 (gmt 0)

5+ Year Member



Investigating further, I found two channels with almost 100% CTR but earning less than $0.005 per click. These channels are typically "non-players", earning almost nothing per month but on this day made up 50% of the clicks. Strange indeed!
10:36 pm on Jul 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting!

My CTR and number of clicks were definitely up on July 10th as well.

Whatever they did/tested that day, they should keep doing :)

6:20 pm on Jul 21, 2006 (gmt 0)

5+ Year Member



I just checked my account and I also received an increase of about 70% above average in clicks on July 10. There was only a slightly higher than average number of impressions and revenue.
Funny I didn't notice that before. Maybe it was changed this week. A retroactive click dump?
Unfortunately I didn't record my report last week, I only do it at the end of the month.
2:00 am on Jul 22, 2006 (gmt 0)

5+ Year Member



One would expect that a retroactive click dump would include a corresponding increase in earnings, which didn't happen.

Perhaps AdSenseAdvisor can shed some light on this.

2:14 am on Jul 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My clicks on July 10 were about 50% more than my average day for the month. It's odd since my earnings for the day were no better than average?

I noticed this apparant anomaly before running across this thread.

2:32 am on Jul 22, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



july 10th completely normal day for me.

maybe world cup relief?

2:46 am on Jul 22, 2006 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



One would expect that a retroactive click dump would include a corresponding increase in earnings, ....

Not necessarily with AdSense, because the system is notorious for not updating all data at the same time.

So they could have been showing current earnings but not current clicks.

11:09 pm on Jul 22, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, I just noticed this thread and noticed last night that my cut and paste into a spreadsheet record does not match what is now showing in my Adsense report (online).

It was my best earnings day of the month (since bettered)

So as not to violate the TOS, here's what I have:

on July 10, I recorded X number of clicks and earnings of Y.YY.

Last night I noticed that Google was showing X+21% more clicks. Page impressions, eCPM and earnings were unchanged. CTR was accordingly higher than what I had recorded.

So, my question, should anyone dare to answer, where are the additional earnings from 21% EXTRA CLICKS?

To quote a good friend of mine: "My spidey sense is tingling."

 

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