confused about google adsense

[goldjake]

I have two very good websites that are producing about 1000 people each day to the site and about 5000 pageviews each. I am experiementing with google adsense on a different website. Do you get paid Cost per click or cost per 1000 impressions? THis is critical because CPC would be a lot more benificial. Also what is the average payout for CPC or CPM? is it less than 10 cents or around .25 cents per? Thank you

[LifeinAsia]

AdSense had both. Most ads are CPC, but individual advertisers can choose to run CPM campaigns on your site.

There is no average- it all depends on your niche and what the advertisers are paying for that niche. And it depends on your site/visitors as well. Click costs can run from $.01/click upward. If you read other posts here, people have seen click costs of multiple dollars. Again, it all depends on many factors, some of which you have no control over.

[trillianjedi]

Ditto everything LifeInAsia has said, but just to add - try it. There is no substitute - earnings will vary wildly from site to site.

[goldjake]

i am very new to this and i know my site will generate about 10,000 visitors a day- i do not see where i choose CPC or CPM. If i am hoping that 10% of those 10,000 visitors click on my ads and its at least 10 cents. I need to crunch the numbers- We are doing commission junction, bizrate, shopping.com and many many advertising tunnels. I think CJ will increase the amount of people to at least 2000 visitors per day.

[netmeg]

You don't get to choose CPC or CPM. The advertiser does.

10% at $.10/click is pretty ambitious, at least for starting out.

[edited by: netmeg at 4:55 pm (utc) on July 19, 2006]

[trillianjedi]

I need to crunch the numbers

Honestly, you need to try it. There are no numbers to crunch - there are too many variables, it's not possible.

You can apply for an account - it's all free. Give it a month, you'll know by then if it's working for your site.

TJ

[david_uk]

I know that advertiser can choose to run site targetted campaigns on specific sites, but they can also choose keyword based cpm campaigns allowing Google to target them wherever they think best.

In response to CPM ads question, basically Google decides what to run. If it decides that the cpc model will probably give a better return then they will show cpc, and if they decided that cpm will work better, assuming there are cpm campaigns available that's what they will show.

I'd like the ability to choose,as there are some pages I KNOW will work better with cpm, but choice is not an option.

[david_uk]

Duplicate post

[Khensu]

If you are selling a product be advised that there is a filter to block your competitors ads. You should enter a list of competitors urls before you start. If you don't Adsense will (probably) load the adblocks with their ads and you will loose sales. As it is they might be there for several hours before the filter takes effect.

[edited by: Khensu at 8:14 am (utc) on July 20, 2006]