Percentage Revenue Improvement from Tweaking

What's the "typical" Number?

[ronburk]

Tweaking is something that absorbs a fair number of posts in this forum. By tweaking, I mean changing: ad color, placement, ad group count, etc.

Tweaking is attractive because it's easier than writing original content, and the results can be measured with the canned stats Google hands you.

But you can't get blood from a turnip. If you've got a 10-page site that gets 100 visitors per day, you ain't gonna get rich by tweaking. You've got to know when to quit focusing on tweaking and start focusing on improving your fundamental numbers. Which leads me to the question: what are typical improvements people have seen by tweaking?

I see claims as high as 10x improvement in revenue (which I'm guessing is not typical). What's your opinion on what you've seen as typically possible gains in your own websites by tweaking your AdSense ad presentation? (percentage revenue increases, please!)

[Jane_Doe]

I've never tracked it exactly, but for me tweaking can easily make an extra 2 - 3X in income over the original layout.

But in general I think you have a good point about blood from a turnip. If you have sites on decent paying topics, targeted traffic and a decent volume of traffic you are going to make money with your sites whether you use Adsense or not, so those are the fundamental areas I think it is important to look at the most over the long term.

[frakilk]

In the last 3-4 months the BigDaddy fiasco has caused me to tweak to 4-5X. Silver linings. Tweaks included placement, colour, images bordering ads (there is a border between ads and images however) and a very important one - tweaking the areas of the site around the area to compliment the ads.

[david_uk]

I think you reach a point where you know what basically works on your site, and cease major tweaking. I do minor tweaks here and there, but I think I've found out what works best for me a long time back and don't spend a lot of time on it.