Forum Moderators: martinibuster
[edited by: mack at 2:42 am (utc) on July 17, 2006]
[edit reason]
[1][edit reason] We need to be careful with specifics ;-) [/edit] [/edit][/1]
Here is also an explanation from Google:
If you are seeing earnings without clicks, you are likely earning revenue from site-targeted advertising.
Site targeting allows advertisers to select individual sites or groups of sites on which they want their Google ads to run. Rather than bidding for these ads on a cost-per-click basis, advertisers bid to run on these sites on a cost-per-thousand-impression (CPM) basis.
If an advertiser bids to run ads on your site, it's because they've determined a match between what your users are interested in, and what they have to offer. Advertisers can create customized ads for the sites they select, so they can directly message your users in a highly targeted way.
CPC and CPM ads will directly compete to show on your pages, and we'll display whichever ad will generate the maximum revenue. Site targeting will work to your benefit, as more competition among ads means higher potential earnings for you.