Quality Score vs. Adsense Income

What gives here?

[Heartlander]

As I read some of the horror stories regarding Adwords customers going from minimum bids of $.05 to $5.00 overnight, why is my Adsense income going in the toilet?
Maybe I just don't understand the system?
Do keyword bids correlate in any way to what G and Adsense publishers get in return?

[fredw]

This is just my assumption from reading the articles, someone correct me if I'm wrong, but I believe the increased ad rates apply only to the search network, not the content network (us).

[Jane_Doe]

why is my Adsense income going in the toilet?

Perhaps because many advertisers cannot make a profit at those prices, so the pool of potential advertisers is reduced. Or it may have nothing to do with the recent Adwords changes. Many people have reported sudden and dramatic drops in income from time to time for almost as long as Adsense has existed.

The only way I know to protect yourself against that is to have a variety of sites and to try to get very targeted, converting traffic for each one.

[momisanin]

Big problems with Adsense. 90% of the pages have earnings of several cents and NO CLIKS at all?!? Income is down over 80%.

Page impressions Clicks Page CTR Page eCPM Earnings
pageA 14 0 0.00% $2.76 $0.02
pageB 12 0 0.00% $2.43 $0.04
pageC 7 0 0.00% $4.68 $0.07
pageD 4 0 0.00% $2.47 $0.02
pageE 8 0 0.00% $1.66 $0.01
pageF 4 0 0.00% $3.17 $0.01
pageG 7 0 0.00% $2.22 $0.01
pageH 12 0 0.00% $1.51 $0.01
pageI 6 0 0.00% $1.59 $0.01
pageJ 3 0 0.00% $6.25 $0.01
pageL 6 0 0.00% $3.61 $0.01
pageM 7 0 0.00% $5.53 $0.01
pageN 2 0 0.00% $1.98 $0.01
pageO 27 0 0.00% $0.78 $0.01
pageP 4 0 0.00% $2.48 $0.01
pageQ 4 0 0.00% $1.29 $0.01

[hunderdown]

CPM ads?

[david_uk]

Erm - I don't think Google TOS allow quite that much information to be posted!

[santocki]

I have the same problem. about 40 days ago, I was able to attract 1200 visitors to my site with $100 for cheap keywords, now it's only about 100 visitors.

But the adsense got worse. How can you survive?

[santocki]

I forgot to mention that most of my visitors came from content network.

Any thoughts?

[europeforvisitors]

There can be any number of reasons why your AdSense income is down. (See the many earlier threads on "my ECP is down," "earnings have dropped," etc.).

However, to echo what fredw said, the new "quality scores" for landing pages apply only to AdWords ads on Google search results. It's too early to know what positive or negative effect (if any) that change will have on AdSense publishers.

[idolw]

As I read some of the horror stories regarding Adwords customers going from minimum bids of $.05 to $5.00 overnight, why is my Adsense income going in the toilet?

that happens because few advertisers advertise on content network. the $5.00 prices are mostly for ad space on search pages.

[europeforvisitors]

that happens because few advertisers advertise on content network. the $5.00 prices are mostly for ad space on search pages.

Those "few advertisers" spent $928 million, or 41% of Google's total revenues, in the first quarter of 2006 alone.

[Heartlander]

Oh- I didn't get that far to see which advertisers were affected. Thanks for clearing it up.
It would be interesting to know what percentage of Adwords clients ONLY bid on SERPS ads.