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Mobile is changing everything — with the explosion of apps taking people directly to the information they want. Today 7 out of every 8 minutes on mobile devices is spent within apps. Yelp, for example, has said that over 40% of its traffic comes direct from its mobile app.
apps taking people directly to the information they want
Yelp, for example, has said that over 40% of its traffic comes direct from its mobile app.
Today 7 out of every 8 minutes on mobile devices is spent within apps.
The most worrying thing to me is the barrier to entry it raises, as new entrants must persuade users to install an app, not just use a site.
The web remains dominant when it comes to information.
Once you are on thier phone, you have lots of potential access to them.
will be seen by everyone and read by a high proportion
That is simple communications technology, not marketing.
It is true though. You own a domain, and you control the email addresses associated with it...I don't think the quote cited by hannamyluv was about this kind of ownership. Its originator seems to think that email adresses collected eg. as recipients of a newsletter are somehow more valuable than followings on one of the social sites.
apps are used for entertainment - gaming, fitness, dating, social media and so on. The web remains dominant when it comes to information.
They're not mutually exclusive.
Most still prefer browsers.
They will not all die off for another 30 to 35 years.
I would still think a mailing list has more lasting value, because social networks have their own agenda which conflicts with those of people using them for marketing.
meaningful experience on the site
Social media are most useful where content can go viral
RedBar, in your case Whatsapp sounds more like a replacement for SMS/MMS/phone calls rather than for email.
I suspect a large amount of that time is spent on a few very popular (Facebook and Twitter in particular)