Does Link Unit Affect Ctr or CPM?

is it better to put it in poor pages

[ahmeds14]

hi all,
my quisition is does Link Unit Affect Ctr or CPM negativly also?
i mean if i have poor pages which has a low ctr and cpm, so is it better to replace ads on this page by link unit? or just putting link unit will add impperession?

[ahmeds14]

can any 1 answer me plz

[TheDonster]

It's difficult to say what will work on your site and what will not. On my site, I tried the link units for a while and did not see very good results so I took them off. Then a few months ago, a lot of members here were praising the link units and couldn't believe the revenues so I re-checked my site. I kept the leaderboard at the top of the page in the hot spot and added a horizontal link unit at the bottom. The result has been visitors that do not click on the top ad tend to click the footer unit when they're done reading the page.

The only way to know for sure how your site will do is to try a few test units and keep track of the channels. Testing, testing and more testing is only way to find the sweet spot for each individual site. Good luck!