New AdSense Performance Reports

[RedBar]

I'm looking at these new performance reports and they're confusing the heck out of me at first glance. I'll have to look again later, far too busy to try and understand them right now.

[netmeg]

Bottom line is:

I really really really really wish they'd let us just create our own dashboards and default performance reports so that we could assemble the metrics that are important to US, and not what Google thinks should be important to us. We can (more or less) do this in Analytics with dashboards and shortcuts.

I don't care what they make as the default as long as they let me make my own default.

[RedBar]

I completely agree with netmeg...for those requiring more in-depth statistics, fine, go with the new one, my earnings are now so low that it doesn't make any difference these days, maybe a few years ago my reaction would have been different.

[sharelocalbusiness]

Really confused interface. a little bit complex to use rather then previous version.

[dolcevita]

One of the most important metrics for myself was all time Page CTR and now they gonna to remove it (over 7 days). Maybe they think that they make things better and easier for customers but actually they make everything more difficult and by removing some metrics i feel as i do not need to watch and compare any reporting metrics anymore.

[Muchbett]

When I look at a performance report of my last two months and I view the report in the "Views" tab I'm seeing a massive drop in impressions and earnings from August the 1st onwards.

Can anyone tell me if this is due to the changes that are being discussed in this thread?

Is the drop simply due to a change in the metrics displayed?

[jmccormac]

They look like a crayon jockey's idea of what business people need. The difference between good engineers and twiddlers is that good engineers don't try to fix what is not broken. Reverted to old format after testing the new reports for a while.

Regards...jmcc

[ember]

The new interface is awful.

[MikeNoLastName]

OK, I give up. So before I rip out any more of my declining hair, how do I get a simple old 'Bounce Report by URL" in analytics? The best I can see is reported domain wide. But that is pretty much useless if you have a lot of highly SERP placed sub-pages and some entry points are great and others are misleadingly ranked by G and thus should be removed altogether to improve overall Bounce rates. I used to be able to look at bounce rate for each adsense configured URL channel now the interface is so twisted around, I can't find reports by URL for anything anymore even the adsense URL channels, no matter how I try to customize them!

Also, we started the tracking from almost day one with Analytics and are now trying to get everything migrated to their latest and greatest before they spring yet another upgrade on us which we really don't have the time to do either. Are all of the following 'snippets' intended to do the same function (i.e. one replaced the next) or is one of them for some other purpose

1.

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-xxxxxxx");
pageTracker._trackPageview();
} catch(err) {}</script>

2.

<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-xxxxxxxx']);
_gaq.push(['_trackPageview']);

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

And what I understand is the current:

3.

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXX-Y', 'auto'); // Replace with your property ID.
ga('send', 'pageview');

</script>

What's additionally confusing is that the original ones they recommended putting at the very end of the BODY> now I read somewhere that the latest version should go at the end of the HEAD>? That entails more than a simple global search and replace or include file mod.

This is ludicrous that they keep taking up all our time keeping up with THEM rather than keeping up with our own online news reporting. Even with global search and replace, learning about and changing all this stuff is not trivial when you have thousands upon thousands of pages.

[netmeg]

Ok you're talking about Analytics right? Because this post is about the AdSense reports. You probably want to ask that in the Analytics forum.

[MikeNoLastName]

Aren't they supposedly " Integrated with Google Analytics" via that little link on the Adsense front page?
Didn't realize there was ANY OTHER way to get to the bounce reports. IS there a way to see the bounce rate by Adsense URL channel via Adsense alone? That'd work fine for me too.

[netmeg]

They're integrated to the point where you can see some AdSense data in Analytics,but not the other way around.