New Adsense Reports and Active View Viewable

[denisl]

Don't know how new this is but when I logged into adsense today I was offered the option of using their new reporting.
Something there I hadn't seen before is "Active View Viewable". I had to look that up to see what it was.

What I find interesting is that the figure for my sites to day ranges from 100% down to 14% - makes me think I could position some of my ads better.

[trebuchet]

Yes that's an interesting metric. My active view rate is a consistent 71% across the board. I'm not sure if that's good or average, but for a site where one out of three ads is above the footer, it's probably understandable.