Daily ad click totals being shaved by more than half

[mkpb]

How common is it for AdSense daily click totals and revenue to be shaved by 50 percent or closer to two thirds?

This is not a once and a while anomaly. It has been this way for many months. Each month the ratio of clicks recorded to what actually gets credited seems to deteriorate a little bit more.

Example Feb 2015 saw 848 ad clicks with 286 credited.

[trebuchet]

Clawbacks on my sites run at about 30-40%. Which is not so surprising, given that a lot of my visitors are passers-by and non-buyers who come for information, not products. Plus the occasional click bomber.

[netmeg]

That's usually a traffic quality issue, so you want to take a look at your traffic and see if you notice any anomalies about where it's coming from and what it's doing. You could also be a target for ad clicking bots (yes,they exist) Once I started cleaning things up and blocking IP blocks and certain parts of the world that were not relevant to me, My clawbacks dropped to near zero. But it's a lot of work.

[mkpb]

Thanks to you both for the feedback.

I fall a bit short of fitting anything but the most basic description of a webmaster. Digging deep into traffic logs would probably be fine, but trusting my interpretation to take action steps... no so much.

I have a lot going on with the site netmeg. I have been reading here off and on for more maybe 2 years. After reading a comment of yours, I went looking for you a couple weeks ago. I saw on your site that you are not taking new clients. I really could use some basic help/maintenance for the site.

I am a low key dude with a US focused information site in a highly targeted niche with good reader participation. Traffic is not terrible.

I am a subject expert with enough ability to keep a word press site up. You willing to take a look?

[netmeg]

I'm sorry, my peak season is coming up plus I have a major ecommerce relaunch for a client in June. I'm more than swamped. But there's lots of material here if you're wiling to plow through it.

[not2easy]

@mkpb - there are a few threads that may help you get a better idea of what is involved if you want better traffic control, the whats and hows for beginners. This is one recent thread: [webmasterworld.com...] and there is a more tutorial type legacy thread here: [webmasterworld.com...]

For people first looking into traffic control there is a lot of information to digest, but when it affects your income it can be worth the time it takes to dig in and learn.

[mkpb]

Thanks Not2. I will finish reading through those threads you shared over the weekend.

No worries Netmeg. Hope your summer kicks ass!