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potential smart payment flaw with adsense

less relevant ads' decreased conversion affects good ads rates

         

asp4bunnies

2:11 am on Jun 27, 2004 (gmt 0)

10+ Year Member



For about a month I was getting perfectly targetted ads on my homepage - ads for widget conferences on a website about widget conferences. Then suddenly (without any seeming cause), the ads changed to something completely irrelevant, and my CTR dropped. The ads we were showing were so irrelevant we might as well have been showing ads for eskimo stew recipes.

What was wierd was that viewing the page as yoursite.com/index.html had the correctly targetted ads, whereas viewing it as yoursite.com had the incorrect ones (despite both being identical).

I wrote to Google immediately and they admitted that the ads weren't serving correctly, but said as the system was automated they couldn't do anything about it. I tried every trick listed in this forum on how to get the targetting back on track. Eventually I made a manual redirect, so that anyone typing in yoursite.com was redirected physically to yoursite.com/index.html.

This entire process took about 3 weeks. During that time I am confident that because of the understandably terrible conversion rate on the eskimo ads, my "smart pricing" rating plummeted. Now that I'm serving my original relevant ads again, I'm seeing an EPC of about 50% of where it was. This upsets me mostly because my plummeting conversion rate was due to Google's glitch, not mine.

What I'd like to see for smart pricing, if it's not already in place, is for Google to tier it based on specific advertiser performance, rather than global performance. This way yoursite.com won't get a terrible rating because of bad performance with a single advertiser or display of irrelevant ads.

Thoughts?

[edit: fixed typo]

[edited by: asp4bunnies at 2:33 am (utc) on June 27, 2004]

Visi

2:23 am on Jun 27, 2004 (gmt 0)

10+ Year Member



Interseting...tried it myself and see home page ads (site themes) on sub directory pages that do not have the index.html typed in. Have thought for a while that google was serving these in place of defaults and above seems to be applicable. Thanks for pointing this out.

yoyo8

4:44 am on Jun 27, 2004 (gmt 0)

10+ Year Member



I raised this exact issue in [webmasterworld.com ] and have experienced this as well since last month. It has yet to recover.