Why is a 1 page worth 2x?

Same exact content on 2 pages what drives smart pricing?

[howiejs]

I have two campaigns running on Google Adwords - each leading to the same exact "content" page with Adsense running on it (the ads are also the same when reviewed)

Basically I am doing this to view / track the EPC results by setting up a channel for each

The only difference is the keywords in the Adwords campaigns that lead to each page . . .

So why does page #1 have 2X EPC vs. page #2?

Does the keyword leading to a page (in either paid search or organic) direct the Smart Pricing?

[fclark]

I've been wondering the same thing.

It certainly would make "relevancy" sense.

[dhatz]

I'd also be interested to hear more feedback about this.

Do you mean deciding on EPC to award based on relevance of keyword that triggered the ad, compared with the search-query-string (i.e. have Adsense track the referrer log)?

[PatrickDeese]

This is just a guess.

I assume that more than one adword is being shown.

So perhaps one keyword brings in users that are more attracted to the 1st position advert (the highest paying one), and the other keyword is bringing people that find a lower paying adsense advertiser's advert more "on target" than the others.

[fclark]

That's a reasonable explaination, PatricDeese. It could be tested if run an adsense script together with channels.

[jino]

Another thing that may affect EPC is the location of the clicker. With geo-targetting on, the same ad may pay more (3x-10x more) for clickers from USA than say mongolia.

[mquarles]

Another thing that may affect EPC is the location of the clicker. With geo-targetting on, the same ad may pay more (3x-10x more) for clickers from USA than say mongolia.

I am reasonably certain this is true.

MQ

[blaze]

Also, EPC will flux according to when you're converting and when you're not.

Make sure you sample over a significant period of time.

[howiejs]

"the same ad may pay more (3x-10x more) for clickers from USA than say mongolia."

*This is a true statement in general for organic web search, but for this thread: I limit my adwords to US only (so they who not show for mongolia, etc

"Also, EPC will flux according to when you're converting and when you're not."

*I am focused on a business service niche. Where someone would call a number listed on the advertiser's site . . . . so how would Google look at a conversion?
(and if the advertiser is not using their Stats conversion tracker - how do they know what action a user takes after the first click off to the site?)

**Also - I am using 2 channels to track the difference in EPC - the only thing that can be different in this case is the keywords / ads leading to the page.

[dhatz]

**Also - I am using 2 channels to track the difference in EPC - the only thing that can be different in this case is the keywords / ads leading to the page.

What other differences exist between the two pages that could explain the x2 EPC?

Are those 2 identical pages on same website (host / ip)? Do they have same PageRank?

I thought "site theme" might play a role, and it had a marginally positive change in EPC in my case, when I moved my dataset to a new domain.

The geo-location doesn't explain my "UAE visitor + oil industry ads" test case.

Also, again in my B2B case, you'd need a lot of info to interpret how relevant a lead is.

Unless one knows the industry, one could say that e.g. an ad from AMD on a page talking about Intel CPUs is "out of context", "has less chance to convert" etc whereas it might be one of the best leads one can have.

[howiejs]

Are those 2 identical pages on same website (host / ip)? Do they have same PageRank?

**Yes and yes

The only different is the adwords that are driving users.