Forum Moderators: martinibuster
Google could only pay once per IP, per adsense advert banner for a certain time.
Stop paying >these< cliks to publisers after it detects X amount of clicks from the same IP on a short period of time.
I think this way the publisher and the advertiser will benefit. Advertiser won't have to pay for fraudelent clicking, and publishers will be safer. Publishers could even earn more as malicius cliks actually decrease other publishers payments.
Perhaps adsense already does this? Also don't pay for cliks coming from the IP used to check adsense stats! Sometime it just happens you click them, for one or other reason!
This won't affect your adsense payment as I'm sure not even 1% of your clicks are from people clicking twice on the same banner on a short time. And ofcourse you don't click your own banners! no more fraudelent clicks fear.
1) Preventing advertisers from getting billed for fraudulent clicks; and...
2) Protecting publishers from rivals, vandals, advertisers' competitors, etc. who try to get them bounced from the AdSense network.
Google already has measures in place for (1); (2) is trickier, because Google can't simply ignore invalid clicks. If there weren't any threat of being penalized for fraudulent clicking, dishonest publishers would have no incentive to behave themselves, and advertisers would be hearing the wrong message from Google (i.e., "Boys will be boys" or "We tolerate people who try to cheat our advertisers").
Some publishers are using scripts to prevent malicius users clicking many times on adsense banners.
I'm one of them. I talked about it in 7 clicks from the same IP same page same hour [webmasterworld.com] (msgs #11 and #16)
Do you really think this aproach could work?
Sure. I consider it a "low hanging fruit" solution. It's not going to prevent fraud, but it'll cut down on unsophisticated fraud perpetrated by those who don't have the time, skills or desire to take it to the next level. Let's face it, a publisher can't accurately predict who will do something malicious. Anyone can visit a page and right-click AdSense ads until the cows come home. And sophisticated click fraud would involve hundreds of IPs and visit/click patterns that would be difficult to detect. I have some experience in this area as an IT consultant and even though I have no visibility into Google's fraud dection methods I'm sure they're more sophisticated than what I've had exposure to. Fortunately they have data from each publisher, from Google Toolbar data and more and can correlate it and slice and dice it in ways that most of us wouldn't even be able to comprehend.
You all should stop worrying getting that letter and enjoy life, seriously...