recent targetting change?

noticed huge drop in ctr and change in targetting

[Swash]

Anyone else noticed any major change in CTR... an abundance of PSAs or other major targetting change type things? Had two really bad days CTR has halved and EPC has halved also. was rock solid for the last 2 weeks or more.

[Jenstar]

If you have significant US traffic, it could be that advertisers were reducing or pausing campaigns due to Reagan's funeral on Friday (federal employees received the day off). See if things go back to normal Monday/Tuesday.

[europeforvisitors]

I haven't noticed anything like that. Do you have a site where most pages are on the same topic? If so, you could see a big drop if one advertiser reached its budget limit or stopped running content ads for other reasons. In general, the more subtopics you have, the less variation you're likely to see in EPC and revenues. (It's like the difference between having money invested in an indexed mutual fund and a single stock.)

[FromRocky]

If you have significant US traffic, it could be that advertisers were reducing or pausing campaigns due to Reagan's funeral on Friday (federal employees received the day off).

Now I know the reason why my Friday stats (traffic, CTR, Earnings) are off the charts.

[europeforvisitors]

Good point about Reagan's funeral. My revenues were noticeably lower than usual for a Friday, probably because federal employees were home mowing the lawn instead of planning their vacations at work.

[Vespasian]

So, to increase revenues it will be necessary to get most of the work force on the federal payroll, and setting at their desks with online access...

[ChrisKud5]

I had a healthy day friday, not the highest friday has ever been, but certainly the highest in a few months.

I have experianced horrible targeting in the lsat 12 hours. New pages still show PSA's. It used to take a couple minutes max to get new pages targeted, now it takes over 12 hours?

I am about ready to stop donating traffic to google PSA's and converting them all the alternate ads, I have seen a huge spike in PSA's in the past couple days. I am not sure how earnings are still as high as they are, but I have noticed PSA's way more than the old norm.