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Multiple AdSense accounts

Do I need more than one account?

         

VectorJ

1:05 am on Jun 8, 2004 (gmt 0)

10+ Year Member



I have two very different networks of sites which are not cross-linked. Both get crawled by MSN and Yahoo pretty regularly, but not so much by Google. I just signed up for an AdSense account (and was approved) for one of the sites on one network, and I was wondering if I need two seperate accounts to get relevant ads on each of these networks, or will Google take care of that auto-magic-ally? Each site in its network is similar enough that the same ads would work on any site in that network, but the two networks are very different....

I apologize in advance for the cluelessness of this question, but going from being a programmer to learning about web marketing and sales is a bit like trying to drink from a firehose.

Powdork

1:09 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You don't need two different accounts to do it, but I am thinking about it anyway. It gives you twice as many channels. I also think it may give some isolation from the evils of smart pricing, although someone with more knowledge of how it works plus a statistical background may know better.

richmondsteve

1:09 am on Jun 8, 2004 (gmt 0)

10+ Year Member



VectorJ, AdSense will work fine with multiple sites using a single AdSense publisher account. The Mediapartners bot will visit each page with the AdSense code loaded after the first time the JavaScript code is loaded and will analyze the page and show ads based on the content of that page. The content of site A will not affect the ads shown on site B even if both use the same google_ad_client parameter in the JS code.

Note that you can implement channels via a JS parameter which will allow you to differentiate stats for sites A and B (or individual pages, sections of sites, ad layouts, etc. See the AdSense publisher interface for details.

Jenstar

1:12 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AdSense will not allow multiple accounts to the same individual/company unless you give them a very good reason. Check with them if you'd like more than one account.

Powdork

1:26 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Isn't that you need the check to go to two separate accounts in two different names a good reason?

Jenstar

2:16 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>> in two different names

Then the accounts would be in different names and it's not a problem.

Google emailed everyone with multiple accounts asking them to combine them, or Google would do it for them [webmasterworld.com] once the channels feature was launched. Even having different bank accounts for different sites wasn't good enough reason because the channels could be used to determine the amounts for each site.

paybacksa

3:28 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The content of site A will not affect the ads shown on site B even if both use the same google_ad_client parameter in the JS code.

Not entirely true, from my experience. Strange as it may sound, I have seen a newly added site adopt the "theme" of another site on that account, and use it all day long before changing themes to the new site (for no obvious reason).

No explanation, but there is no doubt the assumed theme came from site A (it was a very unique theme).

richmondsteve

4:04 am on Jun 8, 2004 (gmt 0)

10+ Year Member



paybacksa, that's interesting. Hopefully that was just some sort of very rare glitch. I've never run into that myself - even with multiple sites on the same IP on the same server. I ocasionally see strange things though. Just last week I had a new crime page on a crime site with stopwords that resulted in PSAs being shown (I turned off AAs for the page for testing), but the page showed 4 credit card related ads in a vert skyscraper for one impression before reverting to PSAs in the middle of refreshes to check what PSAs were displayed.

ChrisKud5

4:35 am on Jun 8, 2004 (gmt 0)

10+ Year Member



I've had two accounts for ages.

I emailed google and asked about combining accounts after channels came out, and they responded that i could keep both. I never have heard a single word from google requesting only one account. I plan on keeping both until channel data is updated as other stats are updated, as it makes it an absolute headache to seperate the two in any type of timely manner. I am happily making Google pay an extra 37 cents plus printing fees for an additional check as an incentive for them to make channels more usable.

ChrisKud5

4:36 am on Jun 8, 2004 (gmt 0)

10+ Year Member



I just noticed this-

"Google emailed everyone with multiple accounts asking them to combine them, or Google would do it for them once the channels feature was launched. Even having different bank accounts for different sites wasn't good enough reason because the channels could be used to determine the amounts for each site. "

That is 10000% false. I am not sure where you thought this up, but it is wrong. I was never asked, i approached google first, not the other way around.

ChrisKud5

4:39 am on Jun 8, 2004 (gmt 0)

10+ Year Member



"The content of site A will not affect the ads shown on site B even if both use the same google_ad_client parameter in the JS code.
Not entirely true, from my experience. Strange as it may sound, I have seen a newly added site adopt the "theme" of another site on that account, and use it all day long before changing themes to the new site (for no obvious reason).

No explanation, but there is no doubt the assumed theme came from site A (it was a very unique theme). "

I have also had this happen many times, i do not think it is any kind of glitch. Even with new pages using the same code on the same domain, ads to the overall theme of the site will display before targeted ads are used, even if the content has nothing to do with the ads. Each time I add a page away from the "main theme" of one of my sites, i get a certain set of the same general ads time and time again. I kind of like this opposed to having PSA's show up until actual targted ads show up. I would rather have non targeted revenue ads than PSA's any day of the week.

VectorJ

4:58 am on Jun 8, 2004 (gmt 0)

10+ Year Member



Thanks to all y'all who've responded. I've learned a lot but I'm still unsure what to do with my brand spankin' new AdSense account. Again, this whole sales/marketing thing is all very new to me, so please bare with me...

To clarify my original problem, I have two content driven networks, and every site in both networks has a store that is essentially the same. I'd like ads in the store to reflect the overall content of the site that they serve, even though the store itself draws its information from the same database no matter which network it's placed in. Is there any way to achieve that or will the AdSense ads always just reflect the contents of the store and not the site that it is attached to? Are there any other ways to achieve what I'm trying to do (serve content-appropriate ads in the store based on the content of the overall site)?

Thanks again everyone!

Jenstar

5:09 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is 10000% false. I am not sure where you thought this up, but it is wrong.

That came straight from Google, although apparently minor differences in accounts caused some people not to receive the form email they sent out back in March (one person also used a middle name with one account, and didn't receive the form letter, for example). I know many, many people did receive this email (you can see in the thread I posted earlier).

If they allowed you to keep more than one account, you were one of the lucky ones ;) I heard from many who weren't allowed to keep multiple accounts, and they were quite upset about it.

Powdork

6:42 am on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Vector J,
Your clarification has actually gotten me more confused. My best advice would be to play with it. There is no penalty for learning as you go. If you can, get two accounts as it does add flexibility. You can always combine them later but it would be more difficult IMO to change from one to two later.
Jenstar- Your restraint is a virtue I evidently do not possess.:)

richmondsteve

1:23 pm on Jun 8, 2004 (gmt 0)

10+ Year Member



ChrisKud5 wrote:
I have also had this happen many times, i do not think it is any kind of glitch. Even with new pages using the same code on the same domain, ads to the overall theme of the site will display before targeted ads are used, even if the content has nothing to do with the ads.

I'm aware that this happens - it happens on my sites too. I should have mentioned that in my first post to this thread. But I've never seen ads on my site B themed to my site A. And from your post it's not clear whether you have either. In any case, if/when that occurs I think it's right to call it a glitch since I assume that Google isn't purposely showing ads themed for site A on site B and if aware of it would likely want to correct that bug.

ownerrim

2:56 pm on Jun 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a question that may relate to the need to have more than one account for the sake of "smart pricing concerns". Let's say you have a reasonably successful site that specializes in a niche. Ads are well targeted and smart pricing gives you a decent payout. But you start branching out into other areas, content-wise, on the very same site. If those new content areas (which are only peripherally-related to the major theme of the overall site) have a less successful conversion rate (as adsense deems), will it drag down your EPC for the site overall? That's what I don't understand---is EPC calculated by page, or by site? If it is by site, branching a site's content into semi-related areas could be detrimental adsense-revenue-wise. Of course, is this is the case, it wouldn't be good at all. Sites that attempt to address ALL of their users concerns are more comprehensive and better for the user.

varya

3:53 pm on Jun 8, 2004 (gmt 0)

10+ Year Member



EPC is calculated by the ad.

The Adwords advertisers sets the price. Then Smart Pricing kicks in, which may or may not adjust this price downward.

It is not done on account-wide basis, and it is not done on a site-wide basis, at least not in absolute dollar terms. It is possible that a percentage multiplier is applied evenly to your EPC, but I don't think so.

The info provided by Google indicates that Smart Pricing is calculated separately for each ad on each page it is displayed on.

I have 8 different websites and they each have a different average EPC. I also use a private tracking script. Across the individual sites, my EPC varies depending on which pages of the sites generated the clicks.

ownerrim

3:06 pm on Jun 9, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



that makes sense and it would account for the wide ranging fluctuations from day to day if earnings depends on which ad-pages were clicked. it would also seem to indicate that more content on each page might result in a higher epc for that page as it might fulfill the criteria a higher epc on the ad.