Controllable Traffic Spikes

Are newsletters and press releases an issue for concern?

[adfree]

How concerned does one have to be regarding spikes in traffic and click thoughs due to newsletter and other campaigns?

Any experience here, any need to be pro-active about anything?

[alika]

We do our newsletter every Tuesday, so any spike it produces is replicated week after week after week. If you start your newsletter now, and Google sees any spikes replicated on a regular basis, I don't think there's any cause for concern.

[richmondsteve]

adfree, I wouldn't be concerned. As I mentioned in msg #20 of this thread [webmasterworld.com] yesterday, Google never contacted me after a number of *huge* traffic spikes, including one that was the result of my site being mentioned in an email newsletter sent to a half million subscribers. The site has had a number of occasions where daily AdSense impressions were 10 to 30 times the normal total (impressions on a typical day were in the high 4-figures, low 5-figures range) and these occasions ranged from mention in a 3rd party newsletter, mention on a popular news discussion site, mention on a popular tech/geek site and SE traffic due to a hot news topic for which the site ranked in the top 10 of the SERPs for many relevant searches.

[Sanenet]

Here my theory on adsense fraud detection: [webmasterworld.com...]