Forum Moderators: martinibuster
Pro:
1.Google has 10,000+ AdWords customers, that's to say most probably, there is targeted ads for your pages (content). Your visitors get ads they'll be interested in.
2.AdSense's decent payout
Con:
1.Just because of Google's targeted ads, your visitors may become your competitor's customers. And what you get is a few bucks (even less).
2.AdSense's update is slow and its stats reports cannot tell your details. Althouth some third-party AdSense stats script can help, you still cannot get one critical info: cost per click for individual ads
3.Ads in your pages is decided by the content of your pages. You have little control over that. For some topics, AdWords customers only pay 5 cents per click so as a publisher, you can only get 3 cents per click.
If you wanna project ads which has high CPC but is irrelevant with you page, then AdSens cannot help you.
Additionally, in many cases, you do not need such a big poll (AdWords 10,000+ customers). But if your site covers a borad range of topics (like news/directory sites), then AdSense is definitely #1 choice.
Thanks
[news.com.com...]
Just because of Google's targeted ads, your visitors may become your competitor's customers. And what you get is a few bucks (even less).
This isn't a bug, it's a feature. :-) AdSense wasn't designed for e-commerce sites--it was designed for Web publishers. That doesn't mean e-commerce sites can't run AdSense ads, but it does mean they do so at their own risk. (Of course, the ability to block by domain means that an e-commerce site can filter out ads from up to 200 competitors.)
Having said that, I'll also mention that the issue of having competitors' ads show up on e-commerce sites has been discussed here many times before, and many AdSense members with e-commerce sites don't seem too worried about it.
On my own editorial site, which has affiliate links, affiliate sales haven't been affected to any measurable degree by the presence of AdSense ads. When you stop and think about it, that makes sense: Even if you were to have a clickthrough rate of 5% on your AdSense ads, 95% of your visitors wouldn't be clicking on the ads, which means they'd be virgin prospects for whatever you're selling.
