What has April's Smart Pricing done for publishers?

[irock]

Since April 1st, Google implemented Smart Pricing for advertisers and publishers. EPC dropped 40% compared to Jan-March average. At the end of April, my EPC skyrockted 120%. In the first 18 days of May, EPC went back to Jan-March average...

So, what's the point of this Smart Pricing?

Anyone experienced the same drop and going back to pre-April EPC rate?

[birdstuff]

I'm very happy with the apparent results of the change.

[europeforvisitors]

So, what's the point of this Smart Pricing?

That's easy: to bring pricing into line with value to advertisers.

[irock]

But I'm getting the same ads and same pricing again... so does this mean my current EPC reflect the true value of the traffic my site sent to the advertisers?

[europeforvisitors]

I'd guess it means that (a) bids are climbing for keyphrases that draw ads to your pages, and/or (b) the type of content on your site is doing well in the latest incarnation of Google's "smart pricing" or variable-discount formula.

[alika]

We have reached record daily revenue highs this May. Our EPC has increased by 19% compared to March and slightly higher at 2% compared to April. Plus, the channels allowed us to evaluate the best type of creatives for each type of content that we have.

Yeah - we're happy with the changes