Forum Moderators: martinibuster
is it always so that Google cannot report impressions and clicks in stats in real time? is it so difficult!?
I don't think it's that difficult. But I also tend to agree with some previous posts that I've seen on this site that say that Google probably just didn't anticipate the huge influx of new AdSense users. They're probably just swamped and are trying to catch up.
There's nothing to worry about, though. So far, I haven't seen any hard evidence of any lost impressions or clicks. I think the integrity of the service is fine. It's just the stats that are lagging.