What effects CTR?

[freedata]

I am trying to understand why my CTR is x% one day and x/2 the other day. These are the things that I can think of that directly contribute to the CTR.

* Relevancy Of The Ads - How context sensitive the ads are

* Leakage - Do you have other ads or outbound links on that page? Or on the site?

* Usability of the page - typically moderate to less user friendly pages have higher CTR as the user gets frustrated and leaves by clicking the ad.

* Quality of the visitor - Did she visit your site on purpose? If so better chance of clicking on a relevant ad. If she came to your site by mistake obviously she does not see the ads as related.

* Am I missing any points?

[contentsiteguy]

Usability of the page - typically moderate to less user friendly pages have higher CTR as the user gets frustrated and leaves by clicking the ad.

I don't know where you got that one from. Typically moderate to less user friendly pages have a higher CTR on the BACK button if anything.

[freedata]

This is based on my personal experience.

[annej]

I get a higher click rate on pages with articles as the person has found and read what they looked for and are ready to move on. (or they are bored to tears with my content ;)

On pages that lead to a lot of further information like a table of contents page I get a much lower CTR.