AdSense falls another 50% in April

And the crash continues.....

[JohnKelly]

Comparison of April AdSense numbers to March as follows:

EPC: down 20%
CPM: down 50%
CTR: down 33%

This is for broad-based site with enough traffic to make it statistically significant.

[PatrickDeese]

Now give us your traffic comparison for that time period, and any significant changes in ranking for money words.

[JohnKelly]

Traffic doubled, so no revenue drop for me fortunately.

As for "money words" I'm unable to track those as the site is too broad to even begin to.

[Jon_King]

I 'wonder' when this shakes out where content publishers wil be 'allowed' to make money? I know it's tied to conversion but determining that is the problem for AdSense. I know I have a few real 'converters' that are recieving PSAs.

[europeforvisitors]

I 'wonder' when this shakes out where content publishers wil be 'allowed' to make money?

My effective CPM for April was down about 1/3 from March, and I was doing pretty well before that, so I'm still doing okay. AdSense doesn't bring in nearly as much as I earn from affiliate programs, but it ranks with my better affiliate partners as a source of revenue.

I do think that the new variable-pricing scheme will make AdSense less attractive to publishers whose topics and/or content formats don't convert well according to Google's statistics, or whose topics attract only minimum-bid ads. Unless, of course, they have huge amounts of traffic and can make money on volume as Google's premium partners do.

[varya]

April compared to March:

Impressions: 7.8% decrease
Clicks: 19.3% decrease
CTR: 12.4% decrease
Earnings: 0.6% decrease
EPC: 26.9% increase
EPM: 7.8% increase

EPC and EPM were the highest they've been since October.

So far May looks even better.

[freedata]

Off Topic

My May 3rd earnings and CTR and CPC all are down by 60% for a Typical Monday. No changes to my content and impressions are actually up by 10%. What gives?