Record EPC, but lower CTR on April 27 2004

[irock]

Just trying to know if AdSense is playing us a joke... I saw multiple reports from this forum alone that EPC skyrocketed but lowered EPC.
Sigh... Stability isn't sort of thing that AdSense team understands. The roller coaster ride is driving me crazy.

[PatrickDeese]

April 27th was the best day I have had in 2004, and made my top 5 for all time (since July 2003).

Ironically, April had the two worst earning days of 2004 as well (the 7th and 8th).

[EasyMoney]

My EPC and CTR has suddenly returned to Pre-April 1 changes... I wonder if what we are seeing is a rollback of the changes made then.

[markus007]

All time best day in adsense today, EPC has climbed nearly 250% since sunday... I'm doing thousands of clicks a day so this is huge!

[Roomy]

Uh oh for some inexplicable reason CTR has halved, overall traffic the same. I don't buy the argument that suddenly everyone ran out of adwords dollars. Google got burned these last few days and is artificially lowering the CTR by showing less impressions. CPC has dropped off too.

[zoltan]

photonstudios, do I understand correctly? Are you making 4 digits a day? 5 digits in a month?
I am just wondering are there any non-premium publishers making 5 digits a month?

BTW, my April 27 EPC was also very high, but April 28 EPC is even better. :)

[photonstudios]

zoltan,

Yes, it will be a middle 5 digit number a month if this continues. It has only been 4-digit a day for 2 days (yesterday and today) though, so I'm not making any plans to buy my own yacht yet LOL.

[hamster77]

Adsense is still showing irrelevant ads on my sites. I know why it's showing these particular ads, but it's got the words it's picking up on completely out of context and using the wrong meaning. They were spot on all th time up 'til yesterday and now everything's way off. If this carries on I'm unlikely to ever see a click again! Ho hum. S'pose I'll just have to keep adding stuff to the filter list.

[esllou]

my ctr has stayed constant for eight months....epc went up a lot, only yesterday not before like many on this thread

so what are G doing....altering the payout rate with other competitors maybe close to launching....or rolling back "that" april 1 change?

[Macro]

We too have had a day of sudden, very sharp EPC rise. I've been monitoring the ads on the site and I can't accept that advertisers are suddenly paying several times what they were before!

It's Google. The stats are not accurate reflections of what happens on the day. They never were. But it's becoming more the case now that money you earned on one day may or may not appear on that day, may appear the next day, some of it may be collected and accumulated over several days and then - BHAM - banged on your account on a day when you least expect it. And this delayed accounting is also skewing the data that channels was supposed to provide.

This is making it impossible to calculate what's paying and what's not paying.

But isn't that the way they like it? :)

[edited by: Macro at 9:51 am (utc) on April 29, 2004]

[mn1dbp]

My highest day in Adsense yesterday by a fair percentage.

[Graham]

April 27th and 28th recorded my highest EPC to date.

Impressions remaining steady but CTR has dropped drastically. Seems like either Advertisers are increasing their bids or Google is playing about with things.

Whatever it is I'm happy.......

[Macro]

Perhaps EPC is showing up as high and/or CTR is showing up as abnormally low because Google are messing up the figures. Hang around long enough and a whole load of previously "unknown" clicks will be credited to your account on a quiet day making the CTR go ballistic (AND affecting EPC for that day)

(assuming you're not suffering from PSAs)

Whatever it is I'm happy.......

I try to avoid getting excited about inaccurate figures ;) What if they've "over paid" today and are going to "collect" it via lower EPCs over the next two months? ;)

On a large site like ours with fairly decent sized impressions and earnings - and spread over a wide topic area - it's almost impossible that genuine EPC can jump over 200% in one day. Google needs to sort their stats.

[nvikas]

An ignorant question from my side---

Where does one find EPC on the control panel?

In google admin panel, all I see is:

Page impressions
Clicks
Clickthrough rate
Your earnings

[nvikas]

An ignorant question from my side---
Where does one find EPC on the control panel?

In google admin panel, all I see is:

Page impressions
Clicks
Clickthrough rate
Your earnings

[JohnKelly]

You won't find it in the control panel, you have to calcuate it:

EPC = Earnings / Clicks

[Macro]

nvikas, try ****.com

[Never_again]

April 27th and 28th recorded my highest EPC to date.
Impressions remaining steady but CTR has dropped drastically.

This is our exact experience also. Waiting to see if it holds or if the stats will be updated.

[jomaxx]

Interesting. Channels for one of my sites were essentially unaffected Tuesday. Channels for the other site I use AdSense on experienced a doubling of EPC and a halving of CTR - leaving earnings pretty much unchanged :(

My first reaction is, I didn't think that targeting to site 2 could be so much worse that clickthroughs are halved. Targeting on that site is quite lame and the CTR is pretty low already.

I can't wait to see the channel data for yesterday, which showed an even bigger change.

[ken_b]

Impression: stable, CTR: down, EPC: up: earnings: stable.

[freedata]

Impressions: stable
CTR, EPC, earnings: UP (50%)

[aris1970]

I am facing a significant decrease in EPC from April 1st (30-70%).

Suddenly on April 27th:

CTR: DOWN (20%)
Impressions: stable
Earnings: UP (80%)

PS1. April 27th was our high-record day from January that joined Adsense.

PS2. The EPC on April 28th was still higher than average EPC for April by 50%.

[Macro]

Sorry, my post #46 got asterixed. I meant www.adsense-c-h-a-r-t-s.com without the hyphens

[Roomy]

Call me a tired old cynic could this explain the recent high cpc..massaging public opinion

[news.bbc.co.uk...]

[markus007]

The high EPC is coming from the fact they are displaying high paying ads now, instead of niche targetted "crap". The targetting on my site used to be "fuzzy blue widgets" now its just "widgets" and the payout is way higher.

[irock]

OMG, this is definitely one thing I would not like to see...

CTR dropped like hell.
EPC plunged as well.

AdSense is definitely playing 'me' a joke...

[adamxcl]

EPC is way up but CTR is way way down. And I mean down to 25% of normal range for months. Yesterday and today are 25% of CTR of what my worst days are ever. Something big has happeend but I can't figure it out. I see ads and they seem fairly relelvant. No worse than normal in other words. Great on some pages, not great on others.

[jino]

Since Apr 26, I've had higher CTR and EPC. I am seeing newer ads, more ads on previously weak pages and lower paying ads are gone. This coincided with the recent google PR and backward links update. I believe that adsense is using this additional information to make a better decision on what the page is about and hence the better CTR and EPC.

When mediabot comes along, it only has information about the page which is not enough to determine what sort of ads to serve. When a deep crawl occurs and the Google index is updated, adsense is better able to serve more relevant ads.

[surfer67]

I tend to agree with Markus. I'm seeing many new advertisers as opposed to the some old low paying ones that use to appear. The new ads are relavent but not quite as targeted as the old ones.

[howiejs]

EPC doubled again the 27th and 28th (on top of the increase from earlier in the week)

I have had a few record days in a row

The ads are the same "theme" - were always well targeted on my sites .. ..

The ads do seem a bit "different" than last week though - I guess the higher paying ads are going in "first"

[FromRocky]

Record EPC on April 29 but Revenue is the second highest.