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Record EPC, but lower CTR on April 27 2004

     
3:44 am on Apr 28, 2004 (gmt 0)

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Just trying to know if AdSense is playing us a joke... I saw multiple reports from this forum alone that EPC skyrocketed but lowered EPC.
Sigh... Stability isn't sort of thing that AdSense team understands. The roller coaster ride is driving me crazy.
4:01 am on Apr 28, 2004 (gmt 0)

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Funny, it also appears that I have the highest EPC today since the beginning of the year (I didnt check back prior to Jan 1st).
4:02 am on Apr 28, 2004 (gmt 0)

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Me too... today has the highest EPC so far in the year.
4:05 am on Apr 28, 2004 (gmt 0)

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Mine have been from rock bottom to several times rock bottom.
4:09 am on Apr 28, 2004 (gmt 0)

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We've seen improvements every week since April the 1st. I'm thankful, but I do feel bad for the folks that have lost income since then. I know from this forum that there are a bunch of people out there with that problem.
4:09 am on Apr 28, 2004 (gmt 0)

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Weird, me too. Great epc, average ctr (not as good as the last couple days).

Maybe it's the end of the month and there's still leftover money in the budget, so advertisers are upping their bids to meet or exceed monthly sales targets.

4:31 am on Apr 28, 2004 (gmt 0)

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EPC increased 62% so far today, average is higher every time i update the stats, i suspect my EPC has really increased 100%, CTR is down about 20%
4:35 am on Apr 28, 2004 (gmt 0)

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MarkHutch,

Would you mind sharing with us the improvement ratio? My EPC dropped at least 25%.

4:57 am on Apr 28, 2004 (gmt 0)

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My EPC today is higher than it's been in several months, but CTR is 20% below my April average. Overall, revenue is up, but it's still likely to end up 25% lower than a day with comparable traffic would have earned a month ago.
5:07 am on Apr 28, 2004 (gmt 0)

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Highest CTR low EPC
6:07 am on Apr 28, 2004 (gmt 0)

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Highest EPC ever! WOOOOOOOW!, Good CTR.
6:18 am on Apr 28, 2004 (gmt 0)

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Highest EPC up 50% last 2 days and dare I say it a higher CTR too up 50% this month over last. I suspect the later is connected with ad placement improvement.

Interestingly I have reduced the total number of ads by swapping 160 skyscrappers for large rectangles. I have the distinct impression that if you reduce the number of impressions you improve the quality of the ads shown and thereby improve the CTR and, by inference, the EPC:

6:25 am on Apr 28, 2004 (gmt 0)

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Totally average both CTR, EPC
8:08 am on Apr 28, 2004 (gmt 0)

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EPC up, CTR down.

Must be something in the water.

8:13 am on Apr 28, 2004 (gmt 0)

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Both EPC and CTR on the "low side of April averages". Which is to say, one-third lower than March averages.
10:10 am on Apr 28, 2004 (gmt 0)

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EPC up, CTR down.

More irrelevant adds suddenly. Looks like they're playing with the algo again.

10:13 am on Apr 28, 2004 (gmt 0)

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Y'know... I realize this is the wimp's way out, but after watching my Adsense EPC, CTR and revenue go up and down like a hyperactive kid on a trampoline, I've begun to watch my 30-day moving averages and set my "following day target" at -25% of those numbers.

That is, if these are my 30-day moving averages (hypothetical, of course) on a given day...

EPC CTR Revenue
---- ---- -------
1.00 8.0% $200.00

... I've begun to mentally prepare myself to achieve the following numbers for the next day...

EPC CTR Revenue
---- ---- -------
0.75 6.0% $150.00

If the day's 30-day average moves, then my "expectations" for the following day move accordingly.

As I said, it's the wimp's way out (and I realize my early morning math may be out of whack), but my heart palpitations have practically vanished. :)

One more thought...

Wouldn't it be cool if about 300 of us tracked our 7-day and 30-day moving averages and compared the rise and fall of our stats?

It's one thing to read a thread of 100 posts in which x% say their numbers went up by y% (and the rest reported their numbers down by z%). But, imagine seeing a page with 300 little graphs showing trendlines for a 3, 4, 5, 6-month period.

Okay, I'm dreaming (it'd be a logistical nightmare to coordinate), but wouldn't that be cool?

Damon

7:26 pm on Apr 28, 2004 (gmt 0)

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OMG, EPC jumped another 60% compared to yesterday. CTR stayed in the same level which is about 12-13% lower than monthly average. I will start another thread if this continues for today...

Is this Google way of repaying us for the April roller coaster ride?

7:48 pm on Apr 28, 2004 (gmt 0)

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My EPC is insane and CTR is very good. If this continues I'm gonna be rich in no time! pulling 4 digit number a day now...
8:01 pm on Apr 28, 2004 (gmt 0)

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they have retargetted my site to general high paying ads, instead of "niche garbage" that was a fraction a cost of the general term.
8:02 pm on Apr 28, 2004 (gmt 0)

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Holy... you rock man! Looks like your PS Stuff site is working for you.
9:39 pm on Apr 28, 2004 (gmt 0)

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I also have seen a 2x increase in EPC (last 2 days)

So are they increasing their payout percentage to us?

Are advertisers bidding up prices in certain industries?

9:43 pm on Apr 28, 2004 (gmt 0)

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howiejs,

I don't think advertisers are up bidding up... since we are all different types of sites. The chance of keywords getting all bidded in different industries is slim.

I do think Google is tweaking matching algo since CTR is too erratic... My guess is that Google brings back higher CPC ads with less incentive for people to click.

9:51 pm on Apr 28, 2004 (gmt 0)

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Yep it's showing those expensive web design and web development ads on my site now I guess its not that targetted but the CTR is even higher now, weird...Hope it stays that way! :)
10:17 pm on Apr 28, 2004 (gmt 0)

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photonstudios,

Has your revenue triped? Just curious.

10:48 pm on Apr 28, 2004 (gmt 0)

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Has my revenue went down? No it's still insanely high and going up everyday.
11:11 pm on Apr 28, 2004 (gmt 0)

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EPC up nearly double!
11:16 pm on Apr 28, 2004 (gmt 0)

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Very broad matching on the ads I'm getting today. Up 'til now they've been very closely targetted. Sadly, although the adds are on the general theme, they're obviously not close enough to be of any interest to the site visitors. Blah.

I suspect some of these are quite "expensive" ads as they're not so specific. Wonder when I'll get to find out...

2:57 am on Apr 29, 2004 (gmt 0)

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weird trend. My CTR is about half of normal, my impressions are up, but my EPC seems a bit higher than normal.

I think I'd prefer a higher CTR, as my overall earnings for today are lower

2:58 am on Apr 29, 2004 (gmt 0)

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Finally things are looking a little better with Adsense again. I'm not holding my breath, but I sure hope it continues.
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