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FARK goes Adsence!

Its catching on!

         

dazz

3:50 pm on Jul 29, 2003 (gmt 0)

10+ Year Member



News / Humor site Fark.com has now got Adsense.

Imaster

5:04 pm on Jul 29, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



More are catching up :)

ssjxxx

9:46 am on Jul 31, 2003 (gmt 0)

10+ Year Member



It seems as though Fark left AdSense just as soon as they signed on. There is no trace of the ads on their site now.

chiyo

9:50 am on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Probably got the fraudulent clicks email..

or banned for suspect content ;)

dazz

10:09 am on Jul 31, 2003 (gmt 0)

10+ Year Member



I did notice that the Ad's displaying where for Charity and the like, I dont think even Google knew what to but on there.

I suppose that Fark is not a good site to have targeted ads displayed......what if Adsencebot found a Boobies link!

ukgimp

10:14 am on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Perhaps they were FARK'ing their own site ads so to speak :)

netguy

12:20 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Fark probably had the same problem I have had for the past week since adding Adsense to some of my news sites.

I have everything from terrorist news - to tabloid news, and Adsense is not capable (or willing) to place anything other than 95% charity ads.

Unless you're running the Disney Channel, Google isn't interested in news. For example, people die in terrorist attacks, women are assaulted in tabloid news, people are shot and killed in daily news, and political news is filled with scandal - all of which Adsense doesn't like.

Combined with the lack of design flexability (color, width, and font size) and the vastly under-reporting of impressions (yesterday I had 37,149 impressions on 1 site and Adsense reported 16,077) - I'm dropping Adsense completely from the news side of my business.

I'll put it on a few of the smaller, more targeted sites, and leave the high-traffic sites to conventional advertising where it is better understood.

chiyo

12:32 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



not many advertisers want to advertise on "bad" or "negative" news pages. Maybe apart from makers of gas masks, or "the end is nigh" religious groups. Hotels will hate to advertise on news items where their hotel was just occupied by a military coup or was just blown up by terrorists. I can see the problems, so we tend to not put adsense panels on any controversial type items relating to say politics, violent crimes, etc.

But they work great on many other pages!

-- especially happy ones :)

I doubt that many other automatic ad servers could "understand" these pages better than google from just scraping them, so for me its more about thinking carefully where i put it, rather than blaming the ad server.

Differneces between impressions reported by Google and your own stats can be due to

1. People using broswers that do not support iframes
2. People with js turned off
3. Public service ads (these are not counted many people beleive)
4. Page accesses from robots or the like where the adsense js code is not actually loaded as they are only retreiving headers, email addresses, etc. etc.,

netguy

1:07 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks chiyo!

You certainly shed some light on my Adsense ordeal. I know there are plenty of non-news sites out there for Google to make this program work, I just need to focus on better matching it to the type of content it likes.

And with the right promotional message, it may still work for news...

"Make Money by Adding Google Adsense
To Your 'Happy News' Website!"

:)

PS: What a wonderful world we would live in, if all the news were 'happy' news.....

chiyo

1:14 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>PS: What a wonderful world we would live in, if all the news were 'happy' news.....<<

Hehe netguy,, what a great thought with all the bad things going on right now. Actually i think there is a web site somewhere, (and quote famous too i think), dedicated to publishing just happy news.. Great way to your day off to a positive start :)

cornwall

1:16 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>yesterday I had 37,149 impressions on 1 site and Adsense reported 16,077 <<

So you reckon that Google is reporting half the impressions that you reckon you put out.

Is this because you do not put AdSense on some of the pages you put out, because Google are putting Public Service ads on and hence not counting, because Google are discounting a lot of impressions (other peoples spiders, etc)....

And anyone else have a feel for the % of impressions put out that they think Google is actually reporting.

"or example, people die in terrorist attacks, women are assaulted in tabloid news, people are shot and killed in daily news, and political news is filled with scandal "
Sounds grim in Arizona - Cornwall is nothing like as exciting

netguy

1:36 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Cornwall, actually, if Adsense is not reporting public service ads, then the 16,000 impressions is 'over' reported, since all I've ever seen is charities on that particular site. Now I'm even more confused.

As far as the 'bad' news, we try to report on a little larger area than just Arizona. :) But it sounds like you must live in paradise - maybe its time for me to find a nicer (and cooler) environment....

cornwall

3:36 pm on Jul 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>And anyone else have a feel for the % of impressions put out that they think Google is actually reporting.

I still have to do a full analysis (for technical reasons I do the full months analysis about a week into the following month, so I won't do July's for another week)...

.. but my impression is that 50% seems to be about par for the course. Which surprises me as my log files always under record impressions (caching etc there is a discussion here [webmasterworld.com...] for anyone interested in why)

As I understand it, I should still get the credit for impressions served by, say, the AOL cache, and any resulting clicks. These do not show up on my log files, but should on Google impressions.

So for every 100 impressions my log files show, I (probably) actually serve 150, and Google shows 50 :o

Anybody care to comment on the soundness (or otherwise) of the logic