Attracting The Best Paid Clicks

... how to?

[austtr]

We know that there is a whole swag of reasons that impact on the $x you get for the clicks on your pages. Competition in the sector, advertisers spend, geo location, day of the week... etc etc etc

The bottom line is that at any point in time, in any market sector, there will be clicks where Adsense pays the maximum and clicks where it pays the minimum.... and a whole lot in between.

Does Adsense award its best click rates to sites that demonstrate certain characteristics?

Is there a direct correlation between solid rankings for search terms and the click payout rate for the same terms?

Are there steps that a designer should take to give a site every chance of getting the top paying clicks?

.. and if so, what do you believe they are?

[jonathanleger]

Google has made statements that seem to indicate it bases the EPC on what its algorithm determines to be the likely conversion of your traffic. Notice that I say "likely" conversion, since for many AdWords advertisers they have no real data since many of the AdWords advertisers do not use the conversion tracking. I'm not sure what exactly they determine to be "good" and "bad" factors, though. They keep that stuff pretty secret.

[whizkiddo]

though thats wat they claimed, i find it hard to believe. Is their algorithm going to check each site for its conversion ration every day? If no, then wat explains the difference in EPC. My EPC swings from any where to x to 1.5x and even 2x. This happens for a day (I mean the good times last for a day) before swinging back to 1.5 x and so on.

I don think the explanation that a new advertiser joined the fray, holds true since this happens with alarming regularity. Of course some call it "compensation from Google" since yes, over the long haul...the growth is regular (in proportion to traffic growth) and if you calculate the CPM then that too is surprisingly average.