Forum Moderators: martinibuster
Revenues are down overall, though--about 1/3 for April compared to March. I blame most of that on Google's new variable-pricing scheme, although it's possible that the war in Iraq, the Madrid bombings, reports of bombs being found on French railways, etc. are making my readers more hesitant to click on European travel ads.
April 15th, our game sites CTR suddenly dropped to less then half. I wonder if clicks can be 'stolen'?
Me too, and even more so on impressions, but I just figured everyone was in line at the post office or too tired to click.
MQ
Me too, and even more so on impressions, but I just figured everyone was in line at the post office or too tired to click.
Oddly enough, April 15 was my best day since the first of the month. Maybe my readers finally got their taxes done, discovered they were getting refunds, and started thinking about vacations. :-)
it's possible that the war in Iraq, the Madrid bombings, reports of bombs being found on French railways, etc. are making my readers more hesitant to click on European travel ads.
Similar sector, I've seen my revenues go up significantly this month, with an increase in EPC underlying the change. CTR is pretty constant.
With regard to the first question, it depends to some extent on your traffic. If you're only getting one or two clicks a day then your daily earnings are going to fluctuate a lot based on whether the click was a $0.02 ad or a $1 ad. If you're getting a hundred clicks a day then the cost of individual ads is going to average out much better.
With regard to the first question, it depends to some extent on your traffic. If you're only getting one or two clicks a day then your daily earnings are going to fluctuate a lot based on whether the click was a $0.02 ad or a $1 ad. If you're getting a hundred clicks a day then the cost of individual ads is going to average out much better.
Even with thousands of clicks a day you get wild flucations in CTR and click through. For instance one of my pages shows diet ads on the homepage when viewing from vancouver, shows hair products when viewing from las vegas. Etc.
There are something like 100 localized adwords regions. So even if you look at your site now and it seems perfectly targetted there is no reason it will be targetted in the other 99+ regions.
Typically from a low of $x to a high of 5 times $x. It sounds much more depressing when you say it ranges from $x to 0.2 $x!
A one day spike gave 15 times $x which of course has really p***ed me off, because now I know what the site is capable of and have no idea how to get regular repeats!
Having the ads matched to the page content would be a great start ;)
reports of bombs being found on French railways, etc. are making my readers more hesitant to click on European travel ads.
Today I had a 10x, my highest ever, with the average for April being a 4x and the lowest since Bad Friday being a 1x.
I do not lose any sleep over it though as building quality contributions is the only goal I am following.
So I guess at the moment we can use channels to compare areas, but not to adjust ads. within one area.
What we could do with is some sort of limited set of default adverts (20?), 100% targeted (eg to site theme), so that we could test colours, position etc. for max. CTR.
We could pick the advertisers quite easily!
