EPC Rate based on Account, Site, or Page basis?

Thinking of putting AdSense on a new site

[peterdaly]

I am starting a new site on which I am considering placing AdSesnse ads. I seem like one of the few who has not received a large decrease in earnings since 4/1, as I have a well converting sites.

I would expect that this new site will have a much lower conversion rate based on the topic. Will my other sites have their earnings penalized by this lower converting site? I emailed Google and got the standard "everyone will be affected differently" boilerplate reply which was useless.

Hearing about the dropped earnings of others, I am concerned about creating a self inflicted wound so to speak by adding this new site.

Does anyone have any statistical evidence about some sites being affected differently than others for the same account? I know my new site will earn less per click. I am fine with that. I just don't want my other earnings lowered by collateral damage.

[loanuniverse]

...as I have a well converting sites.

I am confused here... what is your definition of conversion? CTR?

I also don't think that anyone could provide this information, not to the point of "statistical evidence" anyway. At best, it would be anecdotal and probably clouded by the observer.

[peterdaly]

It is whatever's Google's definition of conversion is, which they now seemingly create payment amount based on.

[JohnKelly]

How will Google track ROI/conversion for a new site? It has no history, so would they use factor in the average for the market segment?

Or perhaps start with a "baseline" EPC then go up or down depending on the new site's conversion, after some history has been built up?

[loanuniverse]

Frankly, I think that they are just creating payment tiers depending on the content. While some people have mentioned that they are using some of the conversion data that they have from some of the advertisers that have implemented the tracker in their sites, I doubt that this element {if it exists at all in the new pricing equation} is given a lot fo weight.

If anything the big items in the equation would be positive words and concepts and negative words and concepts. It ocurred to me the other day that a few friends that have jokes sites might get hit hard with this since sometimes the jokes will trigger ads that might be high paying. I am sure that "joke" is a negative word in the new pricing algo.

I don't think Google has the data on conversion on all words.... I just don't think it does. There must be a fudge factor in there.

[Vespasian]

I would be interested in an answer to the quesiton posed in the initial post. Maybe no one knows the answer, since no one has answered peterdaly's question.

Is the EPC rate based on the page, the site, or all the sites in an account? So, if one has a site that pays a high rate, will adding another site with poorer conversion effect the rates on the first site.

I would like to know the answer to this, also.

[blaze]

Send an email to their AdWords department and they will confirm that they are using conversion data.

However, they could be using negative keywords that people enter in via the AdWords interface..

[loanuniverse]

Maybe no one knows the answer,

You are correct, he was asking for "statistical evidence". No one but a couple of google employees can answer the question. All we can do in this situation is to speculate.