Plunging EPC

yuck

[wonderboy]

Yesterday's EPC was horrible, for the number of clicks I gave google they gave me an amount that is 3 times less than the amount I received for half the number of clicks (you do the math).

The EPC in general has been dipping for the last month or so, my secondary advertiser, which only features on a few (carefully selected) pages is starting to outperform by small margins.

I am getting the clicks, but not the $$$ and ideas how to turn this around?

W.

[Sunflux]

I don't believe there's anything YOU can do to improve EPC. It's just the reality of the new Adsense (kinda like New Coke - twice the hype and half the flavor!)

Of course, if someone has any ideas, I too would love to hear them!

[jimh009]

My EPC and CTR has been holding steady - and some days actually shooting skyward - despite the lower quality (in some cases, way lower) of the ads displayed.

However, if the ad quality remains as low as it has been on my site the past few days, I have few illusions that my EPC or CTR will remain where it is over the longer term.

Jim

[wonderboy]

I was hinting at influencing the content of the ads so they gave me a higher EPC - but mantain ads that are still in the general area of my site, as I don't think the ads I am currently getting are that well targetted anyways.
Anyone tried this?

W.

[shopnow117]

My revenue this past week had dropped three times less than what i normally get. I am stunned. Anybody have the same experience?

[yoyo8]

Anybody have the same experience?

I do.

[JinxBoy]

shopnow, no need to put the same remark in 6 (!) different topics...