True EPC May Not Have Dropped

Invalid clicks may be included in your stats

[varya]

The other day, I was perusing my channel stats, and I noticed a day in late March on which one of my site had x clicks and $0.00 in revenue.

Naturally, I wrote to Adsense to find out why I had clicks that weren't paid for.

The reply I received moments ago states that "recent changes" in the reporting system are responsible for this. That in order to "better align" clicks with revenue, invalid clicks may be included in the click total.

Obviously, with invalid clicks included, ctr will rise, but with zero revenue, EPC will drop, perhaps substantially.

[Jenstar]

It has been this way for at least a month, so it wasn't a change made with the latest April 1st changes. So it won't affect comparing April stats with March stats.

[europeforvisitors]

I think quite a few of us have noticed a decline in bottom-line revenues, not just EPC. (I've also noticed a sharp decline in CTR on my site, probably because Google is serving too many mistargeted ads.)

[FromRocky]

I also noticed this type of clicks without earnings on the day when I had the first set of data on channel(ahead of April 1). I thought the credit would be given on the next day. So they are invalid clicks.

[creepychris]

Same impressions, same CTR, major decline in EPC.

It's the new payment algorithm.