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For instance, I found one specific "keyword" lead 8 AdWords on the SERP of G.
Do you think G will release such new style for AdSense publishers?
Or this only shows up there are more than 100K advertisers of G now?
I think it might be a competition against publishers, before the visitor goes into publisher's website, he/she has already seen overloaded same adverts...if he/she comes from G-sites.
[edited by: zhenghua at 9:42 am (utc) on Mar. 29, 2004]
When vistor comes from G-sites' serps now, he/she may already saw 8-10 AdWords there, what if he/she see the same 4-5 AdWords on your page?
That's the main reason why the CTR trends to drop, if most of your visitors comes from G-sites.
Plain simple.....if google can fit more adword ads per SERPs then they don't need us as much as before. We will be serving only the very low bidders.
I can already see revenue falling on my sites as well as other publishers who reported the same pattern.
My 2 cents:
Publishers will get left with only the low paying advertisers and not much of them. This is the picture I am getting for the past two days anyway...
Anyone knows the exact date google made the switch to the new format?
Will G's new design influence the profit of Adsence Publishers?
I suspect so. But the AdSense program was only ever about throwing content webmasters some scraps in return for wider image branding, so can't really complain about it.
Google are entitled to gear the system for their greater profit, not that of the content webmaster. I'd do exactly the same if I were them.
This will not be the last thing that Google do that may have a negative effect on AdSense publishers.
And if it happens to have a positive effect for the AdSense publisher, at the expense of Googles direct AdWords revenue, I suspect it will be changed again...
TJ
[edited by: trillianjedi at 9:53 am (utc) on Mar. 29, 2004]
I just got two now, but I think it is just a begin,
1. Create more exclusive rich-content topics/articles, since AdWords on serps are only KEYWORD-Targeted, nor context/theme-targeted, we still have chances to win.
2. Build more backlinks from outside world of G-sites.
I wish you all can share new ideas with me, thanks.
Zhenghua
I think it might be a competition against publishers, before the visitor goes into publisher's website, he/she has already seen overloaded same adverts...if he/she comes from G-sites.
I suspect that a lot of people (I'm one of them) don't even notice the AdWords on SERPs, because those users are too focused on looking for information. Such people are more likely to notice (and click on) an ad after they've found the information they're searching for in Google.
Examples:
- A user has heard good things about the Widgetco DC-1 digital camera and wants to read reviews before buying. If he reads a favorable review, he may then be ready to click on a dealer ad--but he probably won't click on such as ad when he's scanning a SERP for camera reviews.
- A user who's considering a Platinum Cruise in the Mediterranean wants to read a few cruise reviews before plunking down $20,000 for a pair of tickets. She probably won't respond to a travel agency's "Platinum Cruise Discounts" ad on Google's SERP, but she may be ready to shop for fares after she's read a cruising site's review of the M/S PLATINUM CROWN.
Instead of thinking of AdWords on SERPs as competition, it may be wiser to think of them as ads that reach a different audience. AdWords are like Yellow Pages ads for people who are actively shopping; AdSense ads are like magazine ads or direct mailings that reach highly targeted audiences. If you have a strong niche content site, you can make a lot of money with AdSense--regardless of how many ads Google may place on its SERPs.
If I am in information gathering mode, I would not click on an ad since I very much doubt the info would be impartial. Frankly, I would be the perfect target for contextual advertising {spends a lot of money online / not affraid of using credit card on secured sites / higher than average income :D not by much!}, but I stay away from adsense ads out of fear that my ip gets logged somewhere LOL
I agree with EFV that contextual ads go after a different type of surfer. Maybe a better qualified one, if the targeting is done well and the page is not designed solely to offer bad content and funnel the user to the click.
I suspect that a lot of people (I'm one of them) don't even notice the AdWords on SERPs, because those users are too focused on looking for information.
Exactly what I was thinking. I wonder what their CTR is. If it's anything like I get from my pages that list the contents of a site or section of a site these get very few clicks per visitor. It's the artice/content pages that get the clicks on my sites.
If people are bent on finding information they aren't going to click on an ad. If they are looking to buy something that is different, but they wouldn't be on my site anyway if that was their intention.
My eye tends to catch the first couple of ads out of the corner of my eye. I wonder if this is common. In that case more ads on the page wouldn't make much difference.
This is not to say that some people might be making less and less with AdSense. I think stricter control of the quality of sites allowed to use AdSense would help get more advertisers using content pages. I hope Google considers looking at that.
That will give you an idea of how good the CTR is for SERP ads.
These consumer behavior stats are going to be GOLD. I for one will invest in Google because they will become the next prime supplier of buyer data to many major consumer and industrial companies.
I suspect that a lot of people (I'm one of them) don't even notice the AdWords on SERPs, because those users are too focused on looking for information. Such people are more likely to notice (and click on) an ad after they've found the information they're searching for in Google.
Well said! I couldn't have written it better.
We've often seen publishers say that blending the Adsense ad blocks into the page content style increases CTR (at least on some sites).
This redesign is a pretty clear signal from Google as to what they think of the value or benefit of blending the ads into the page content style.
But if the CTR from the Adwords displayed on the serps pages goes up and the conversion rate doesn't rise accordingly, them advertisers may pull out of the program. Or they may lower their ad bids to take into account the higher CTR and lower conversion rate.
Either one of those actions could negatively affect Adsense publishers.
