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Channels is all very nice but....

could it have been better?

         

Macro

7:52 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I know that everyone's excited about it, there are posts saying how useful having this extra information has been, and webmasters all over the world are closely analysing the new data to see how they can improve their income. And I am too.

So is it too early to talk about what I'd have liked in the new stats? Or perhaps what would be nice in the version 2.0 of "channels"....?

First, some clever people here have come up with a variety of js and other tracking that seems to offer a lot more than the new channels do. It would have been nice if Google provided that. Instead of 20 (or later maybe 30/40/50,000 channels) it would have been nice to have been able to track stats page by page. This is maybe not so useful on the smaller sites but as you move towards sites turning over hundreds or thousands of click-throughs per day it could be quite useful to know how well each page was doing.

Second, it would have been nice to just add a line of code to the SSI rather than having to create separate SSIs for each channel. If you use 4 ad sizes and have 20 channels that becomes 80 SSIs (which kinda defeats the SSI concept).

Third, the 48 hour delay in stats reporting isn't the end of the world but with Google's enormous computing power surely it could be "real-time".

Any others?

rainmakerpsi

8:00 pm on Mar 23, 2004 (gmt 0)

10+ Year Member



Its strange because i have seen a Adsense competitors reporting. Clicks by file etc. very detailed. i was surprised Google didn’t do this.

jonathanleger

8:10 pm on Mar 23, 2004 (gmt 0)

10+ Year Member



Yes, much more is possible. The problem is the sheer volume of publishers Google has and all of the pains they most go through for accuracy.

I keep hearing about "Google's enormous computing power" as if they were some kind of god with unlimited resources. They're not. They're a business, and they have to buy servers and bandwidth just like everybody else.

Of course it's all possible, but if the return doesn't justify the investment, it's not going to happen.

Oh yes, one more thing--AdSense has no real competition right now, so we have to take what we're given. I'm not complaining, I love AdSense! It was a godsend for my site, but I have nobody else to run to if I don't get what I ask for...

jomaxx

8:30 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Before they ever add page-by-page stats, I hope they fix the basic UI for reporting. Can you imagine a selection box containing a dump of every URL on your site? Anything much more than the 20 channels they offer could be a nightmare for reporting.

figment88

9:02 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



overall, I too am very please, so I do not want to sound like a complainer, but-

1) as others have mentioned, the UI is pretty bad

2) I can't believe they called the system "channels." User defined groupings are not sales or marketing channels. I do a mental shake everytime I see the word written.

gethan

9:04 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Somewhere deep down in the Googleplex there is one guy. His job is the publishers stat reporting for the adsense project - he's reading this thread and and shaking his head - if only he'd been allowed to put in all the features that are running on the demo we'd have all been happy...

jonknee

9:10 pm on Mar 23, 2004 (gmt 0)

10+ Year Member



The one major thing missing thus far IMO is multiple log-ins. What kind of system is this that only one person can get in? Insane, especially if you are a business.

So let me set up a few child accounts, maybe even change my email address, and then we can talk more about channels. :P

Pedent

10:46 pm on Mar 23, 2004 (gmt 0)

10+ Year Member



It'd be great to be able to block ads by channel too. If a wine club ad shows up on my overcoming alcoholism site, then I'd like to block it from there without also blocking it from my wine connoisseurs' forum.

Broadway

11:51 pm on Mar 23, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



For whatever reason I feel its important for the AdSense ads on each page of a topic on my site to have different colors. It seems to draw attention to them. I feel that doing this has increased my CTR 30% or so.

Since each Channel is tied to a specific color scheme, and since I am rotating through 4 different color schemes, I have to use 4 channels just to track the activity of one topic on my site (I have basically 12 individual topics). I think for me investigating the java script tracking developed by WebMaster World people is the better solution.

And by the way, sure it's really probably due to some advertiser having reached the end of their advertising budget, but now 24 hours after installing Chanels I am paying the AdSense "Channel tax". EPC is down 50%, the lowest level this month.

PPCBidder

10:08 am on Mar 24, 2004 (gmt 0)



Ok, how about three very simple things:

1) In the channel data report, have a default grouping for "Unchanneled" ads. (Ads you may be running that are currently not part of a channel)

2) In the Date Range dropdown, have a quick select option for "2 days ago" / "Latest Channel Data", since it lags 2 days behind.

3) For the channel data box, have a select all button, make all channels the default or use all channels when you select none, or have the top select option be "All Channels".

ChrisKud5

5:50 am on Mar 26, 2004 (gmt 0)

10+ Year Member



I am not sure the extant of stats GOOGLE has for them to look at, if we had to add new code to be able to track specific pages, does google just see sites as sites rather than at the page level?

Why would google not be able to auto detect what pages (by url+filename) are showing impressions and generating clicks.

Sunflux

6:55 am on Mar 26, 2004 (gmt 0)

10+ Year Member



You know, with software *anything* can be done. Anything. What gets implemented all depends on what's *feasable* to be done with the available processing power. The last thing I'd want on my pages is laggy ads.

Paris

2:17 pm on Mar 26, 2004 (gmt 0)

10+ Year Member



Since each Channel is tied to a specific color scheme

Is this right? It seems as if the color itself is immaterial. Just add the appropriate "ad channel" line in the existing pre-channel code and it should work regardless of the color scheme.

Broadway

12:16 am on Mar 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Isn't that a violation of AdSense TOS? I thought you were not allowed to alter the code.

bird

12:46 am on Mar 27, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Since each Channel is tied to a specific color scheme,

Channels and color schemes are completely independend from each other.
It's just that combining them is the most likely use case, so they made it easy to do that in their configuration interface. But on your site you can combine any channel with any colors you like.

Isn't that a violation of AdSense TOS? I thought you were not allowed to alter the code.

Changing a color from #dfdfdf to #d8d8d8 won't make your code invalid. If you can be reasonably sure that by pressing the right buttons you could have convinced their interface to produce a specific combination, then that combination will count as "unaltered code".

Broadway

1:23 pm on Mar 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I guess I'd just like someone to confirm this. It's ok to insert any channel ID number into any AdSense java script ad code even though the result would be that one Channel would then contain AdSense ads that have different color combinations? (A situation that would not be possible if just using the AdSense Channels code generator.) Thanks.

Macro

2:45 pm on Mar 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Broadway, altering of the code restrictions are normally in place to preventing people tampering with the code. They are not designed to be onerous and restrictive. Google won't give you implicit clearance to make certain types of changes but if any changes you make to code results in the complete js being exactly the same as what you could get from the Google configurator then it's unlikely they'd have any way of knowing you typed the code up manually and - even if they did - they wouldn't be interested in penalising you for it. One small semi-colon in the wrong place though and they may not call to find out if your intent was suspicious.

jomaxx

4:01 pm on Mar 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Broadway: Huh? Why couldn't one channel contain plenty of different ad formats and color combos? Maybe I'm not understanding what you're saying, because the interface supports that just fine.

Broadway

9:29 pm on Mar 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks for answering Jomaxx and Macro. I guess I'm just dense. I went back and looked at the AdSense ad code generation page. I'd like to think they have changed it since I first activated my Channels, but of course they haven't. No wonder no one else was having a problem with this issue.